South Asian matrimonial app, Dil Mil has raised $ 2.7 million in its Pre-Series A round from a clutch of investors including Nelstone Ventures, Transmedia Capital, Maiden Lane Ventures, CSC Upshot, Naval Ravikant (founder of Angel List), Kunal Shah, Sameer Parwani and Vijay Ullal. The raised money will be used to experiment and harness emerging technologies and expand the product offering.
“Our next step is to expand beyond text and allow users to better understand each other within the app before meeting in real life. We are currently working on facilitating video dates and will be rolling out VR dates shortly thereafter. The testing and surveys we’ve conducted indicate that, unlike with other dating apps, Dil Mil users will embrace video and VR technology,” said KJ Dhaliwal, Dil Mil’s Co-founder.
The app was founded by KJ Dhaliwal, Jacob Ilin, Sukhmeet Toor and Tom James Holub. It is a matchmaking app that connects South Asians across the globe. Dil Mil offers comprehensive user profiles with Facebook login and optional LinkedIn and Instagram integration. Potential matches can be in multiple countries simultaneously but a user can specify what country they want to see people from. It uses multi-source verification (use external data sources to verify if you are a real user or fake profile) and detailed partner preferences gives users the ability to search based on Age, Height, Religion, Community, Education and Occupation (the parents’ checklist).
In May of 2015 Dil Mil raised a seed round of $1.1 million. The startup claims that about 3000 new users log in every day and the startup has also been able to capture over 20% of the NRI market and now quickly moving into India.
The app is free, but there are certain paid products within the app, so it’s a freemium’ model. “We are the most popular and trusted dating app for South Asians in the Diaspora (the US, the UK, Canada, and Australia), we are not only connecting people locally but also are connecting NRIs and Indians. The number and quality of these transnational matches is unparalleled and gives us a unique position in the market,” says Dhaliwal.