pincus india


The Indian Startup scene has caught the attention of individuals and companies all over the world and the latest one to have set his eyes on the industry is Zynga cofounder Mark Pincus. According to a news-piece published in a national daily, Pincus has recently made a debut in Indian startup ecosystem by investing an undisclosed amount in a Bengaluru-based online fish and meat retailer Freshtohome. Google India head Rajan Anandan also participated in the round.

For the unknown, Zynga is a known name in the gaming world and has had huge successes in games like Mafia Wars and FarmVille. Some of them have even gone ahead and become a cultural phenomena among the youth and adult alike.

Freshtohome was co-founded in August 2015 by Shan Kadavil, Zynga’s former India country head. Based on another Indian based startup called, Freshtohome has successfully delivered food to over 20,000 customers since its launch. What is interesting is the fact that many of the former Zynga employees are currently working for Freshtohome.

Freshtohome has worked hard to relaunch as a chemical-free food produce startup which directly sources fresh fish and meat from over thousand fishermen and farmer cooperatives. The startup’s aim is to efficiently use the company’s tech platform to deliver chemical-free fresh fish to customers, bypassing the middlemen and removing the long present inefficiencies in the supply chain system.

The startup has a high potential to grow and flourish in India in years to come as according to Kadavil, “The size of India’s fish market is over $50 billion or 1% of the GDP. And 65% of the catch was exported ten years back. With higher incomes and rising domestic consumption, 90% of the produce is consumed domestically today.” The same potential has been recognised by various angel investors and many big names like Walter Kortschak, Rajan Anandan (Google India MD) etc. have already invested in Freshtohome.

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