To all those smartphones enthusiasts out there, how would you feel if you could have a brand new phone experience every month? Yes, this ain’t a joke. Meet Mark 1, a smartphone manufactured by an Indian smartphone startup Creo that promises to offer something new and different when it comes to the phone’s Android.
Most of us have now had an experience with Android, Windows and iOS phones and were now long looking for something new to enter the market. If you were also one of these, then Mark 1 is the phone for you. The Bengaluru based Creo has plans to release frequent updates to the phone’s Android skin that are so unique that the smartphone users will be “getting a new phone every month” (this quite amusingly is also the startup’s marketing slogan for the phone.)
Mark 1 is getting launched at a crucial time in the Indian Smartphone industry. Even though India has acquired the position of the second largest smartphone manufacturer market in the world, it is continuously facing stiff competitions from the likes of Samsung, Lenovo and Xiaomi.
Though Mark 1’s price hasn’t been officially disclosed by the startup, it is expected to be in the mid-range segment costing the customer more than the sub-$100 smartphones but less than $400 onesThough Mark 1’s price hasn’t been officially disclosed by the startup, it is expected to be in the mid-range segment costing the customer more than the sub-$100 smartphones but less than $400 ones
According to Creo, what will help Mark 1 make a mark among the customers would be its state of the art software. The startup has already found great backing from India Quotient, Sequoia India and Beenext Ventures during its first funding round.
The startup believes that the customer was for long looking for a change and Mark 1 not only promises but will also deliver the change to them. The Mark 1 software manufacturers are focusing specifically on providing a better device security, app performance, cellular data management and caller experience through their flagship device.
Creo’s aim is to build an Operating System with features that no other Smartphone has ever had and which they can easily get licensed to the international hardware manufacturers. After launching and finding a base in the Indian market, they will work on expanding to Southeast Asia.
Following the customer is the king policy, Creo will make use of its users feedback to decide what needs to be included in each month’s software updates.