The Indian Startup Industry has taken the whole world by storm. Business leaders and experts from all over the world have acknowledged the huge potential the industry holds and are investing in it generously to reap the huge benefits. German based Software giant SAP is the latest to join the party.

In its effort to increase its engagement with the startup ecosystem in the country, the software company is considering helping Indian start-ups innovate and match the global standards. According to Bill McDermott, CEO, SAP, the software company thinks of this as a very important area that they need to focus on right now.

Currently, the software giant is closely working with over 400 Indian startups. Globally, a total of 16 percent of the company’s startup engagements are based in India. On an average, it is adding about hundred new Indian startups engagements every year.

SAP currently holds a 25 percentage control over the $25-billion market for enterprise resource planning software market but it’s facing a fierce competition from old players like IBM and Oracle and new entrants like NetSuite,Workday and etc.

In order to help the Indian startup industry, the software giant will make its code easily available to them so that they can use the code to build their enterprise on the company’s flagship in-memory computing platform, HANA.

In addition to all this, SAP had recently also announced another initiative to provide a helping hand to Indian startups for which it has collaborated with the prestigious Indian Institute of Technology, Bombay. The initiative will involve SAP partnering with two separate programs – the Entrepreneurship Development Initiative and the ‘Train 10,000 Teachers’ Programme. SAP is facing severe competition on two fronts: with bIg players like Oracle and IBM and newbies like, Workday and NetSuite to corner portions of the enterprise software market.

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