Seeking to promote women entrepreneurs, particularly from rural parts of the country, government today launched a first-of-its-kind website that would offer them a platform to sell their products.
Mahila E-Haat is an online platform from the Women and Child Development Ministry, where women entrepreneurs can sell their products directly and without having to bear any cost.
“It is generally not possible for rural women to go to far-off places to sell products made by them. Therefore, we decided to help them in selling their products. The product can include clothing, organic products or toys.
To avail the website, the women entrepreneurs will have to submit the required information online via email or letter.
The moderators will then select the products to be displayed and inform vendors. The sellers can also do the pricing of the products using their own discretion.
“The website is completely new and is being done for the first time by any ministry,” Women and Child Development Minister Maneka Gandhi said at the launch on the eve of International Women’s Day.
“Through the website, we put buyers and sellers together. We do not take any fee. Anybody who wants to sell something can go to e-haat and put their product in,” she said.
“Currently women have to go through a lot of intermediaries. Through this initiative, a major portion of the profit will go to them directly which will boost their confidence,” the Secretary said .