GoGo, a recently launched app that delivers personalized content on Android user’s lockscreen, today said that it has become the first app in India to fully leverage all major Twitter’s Fabric software development kits (SDKs) for enhanced user experience. GoGo is the first app in India to fully leverage all the major Twitter Fabric SDKs, including Crashlytics, Twitter Kit, Digits and MoPub.
GoGo is using Twitter’s technology for identity verification, app improvement, analytics, content and monetization. Besides leveraging Twitter’s expertise in building scalability, GoGo will be at the forefront of content aggregation leveraging Twitter’s content stream.
Daman Soni, GoGo’s co-foundersaid, “We are delighted to leverage the best technology kits from a globally scaled company to build a world class scalable service for Gogo. Twitter has a strong commitment to working with startups and we will continue to learn from the best and ensure our service is further strengthened and we are able to deliver most relevant content efficiently.”
Twitter has a suite of tech products that enable app developers to understand their users better, deliver relevant content and enhance monetization. GoGo has also been working closely with Twitter teams to address specific problems for the Indian market.
Daman also added that Twitter Fabric is the ideal suite of SDKs in addressing unique problems that Indian developers face due to lack of infrastructure. Specifically, pertinent issues like Authentication, Content Delivery and Monetisation are key areas which homegrown Indian apps have faced issues while scaling up.
Launched in November 2015, GoGo has rapidly scaled its user base. The startup recently raised seed investment from HT Media(through their subsidiary HT Digital Media Holdings Limited) and North Base Media (NBM). North Base Mediais founded by a team of media executives from the Wall Street Journal, Washington Post and Reuters, is an investment firm that focusses on media and media technology.