While moving into a new apartment/house is always a matter of joy, all the workload associated with moving and fixing and making the place one’s own, takes a lot of time,effort and energy out of one’s system. Playing fairy to one’s new apartment needs is a Delhi NCR based startup called Houzmax.
Promoted as India’s First Possession Focused Marketplace, the startup is a crowd-sourced, collaborative, content and commerce driven platform aimed at building a synergy between buyers and the builders. It further helps real estate home buyers to move in to their apartments faster and smarter.
The platform’s major offerings include pre-configured possession kits under different categories for different kinds of apartment owners. For example, if the owner of the apartment is considering renting out his/her apartment then the startup offers them rPK kits i.e. Rent Possession kits. These kits are cost effective and can be turned around in a faster time frame which helps the owners in getting a faster return on their real estate investment.
“We realized that the biggest pain point for any real estate buyer is the delayed possessions and the financial strains it creates for them and hence we wanted to ensure that there is a platform which addressed this pain point by way of transparent information sharing and answering the most challenging questions like when will I get my apartment and after I get it how do I monetize it for real gain,” said Pankaj Dewan, co-founder, Houzmax.
Houzmax addresses the common problem related to post apartment/house poseession by anchoring its online platform in social, crowd-sourced content, community & commerce that will address home owners’ pain points, solve their problems across the value chain – possession of apartments, builder buyer collaboration, preconfigured kits across category of products eg. our Essential Possession kits (ePK) and Design Possession Kits and Rent Possession Kits (rPK).
Houzmax is hyperlocal and offer curated multiple services on demand with extremely fast delivery times. It help home-owners get to thier house faster, smarter and also gives a platform to showcase prized possessions through Housewarming celebrations.
With HouzMax.com, the founders real aim was to create a platform that addresses real customer issues in the real estate sector. Their mission, as the proudly claim, is to provide – ‘Maximum Housing experience to the customers’. Their pre-possession discussion forum, helps a buyer connect with the builder for a smooth journey to pre-possession.
What makes the startup standout from its competition (Housing.com, Nestaway, Zimba etc.) is that, it is a horizontal platform which offers its customers services across multiple category of services for apartments, right from electrical preconfigured kits, to pest control and project centric apartment designs with themes. Further, they also provide possession updates and advisory services for a smarter house possession.
The three brains behind the project, Rohit Dewan, Vikas Bagga and Pankaj Dewan are all professionals with good experience in real estate domain and technology besides the marketing and sales sector. Rohit Dewan, is a veteran with more than 20 years of global IT Project delivery experience with TCS, Vikas Bagga, on the other hand is a marketing veteran instrumental in launching the famous Woodland brand. Further, Pankaj has a strong strategy and management background having worked with world’s largest software companies SAP and Oracle.
In what seems to be like a dream run, Houzmax got its first order within a few days of its launch. The order was an online order of approx 2.2 lacs for its rPK wardrobe kits and the entire payment was made online. Not only was the first order delivered with the best quality but it also went on to create immense value to the customer with the apartment renting out in within 25 days for approx 32,000/ a month.
E-Media Solutions based out of Noida, is Houzmax’s digital platform development partner and has been instrumental in helping the startup launch the website and add more functionality on demand which has helped the Delhi based startup considerably
The startup’s immediate plans include launching the service in Gurgaon region shortly and ramping up the product and services categories by adding more housing financial products like apartment insurance besides getting builder participation on its platform.