Creo, a Bangalore based consumer technology company earlier known as Mango Man Consumer Electronics, has raised US$3 million funding from Sequoia India, Beenext Ventures and India Quotient. The young startup is makers of HDMI media streaming device Teewe which has re-branded itself to ‘Creo’. The re-branding was announced on day of the launch of its proprietary Android OS on Thursday.
The startup plans to produce smartphones by developing a proprietary Android-based software OS and the smartphone itself.
“The idea of building an Android based operating system for a smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front. We want to be the ones bridging that gap,” said Sai Srinivas, co-founder of CREO.
The startup’s flagship product ‘Teewe’, which was launched in September 2014, is an HDMI Dongle that allows to stream media wirelessly via a smartphone application to television. Ever since Teewe 2 was launched in May 2015, the company claims the product has established itself in over 50,000 households.
Teewe was founded in August 2013 by young engineers – Sai Srinivas Kiran, an IIT-Kanpur graduate and Shubh Malhotra, a BITS Pilani (Goa) graduate. While Srinivas previously did stints with Zynga as a Product Manager and Bharti Soft Bank as the Director of Product. Malhotra was Product Manager in Bharti SoftBank working on technology behind mobile games built out of Tiny Mogul Games studio, a Bangalore based Gaming Studio operated by Bharti SoftBank.
Teewe added torrent streaming functionality through an update in late December 2015.