US-based on-demand Internet streaming media service Netflix Finally arrives in India (https://www.netflix.com/in/) with three different plans starting from Rs 500 per month.
Apart from India, the company also launched its services in more than a hundred new countries, including in Singapore, South Korea, Vietnam, Pakistan, Philippines, and Indonesia.
Chief executive Reed Hastings announced the launch at the Consumer Electronics Show (CES) in Las Vegas, bringing to an end feverish rounds of speculation in the media.
Netflix Users are provided with a first month free trial post which they will have to pay to continue using their services.
In the Standard Plan, Users will get access to HD Prints along with that they would be able to watch shows on two different screens simultaneously. Premium Plan offers its users to watch Ultra HD Prints (4K) and let them watch it on 4 different screens simultaneously.
Netflix’s Indian Subscription Prices are almost the same as of the United States. The One Screen Basic Plan in US is priced at $7.99 ( Approx Rs. 533 ) , Two Screens Standard Plan is priced at $9.99 (Rs 666 approx) and 4 screens premium plan is priced at $11.99 ( Approx INR 800 ). Like US, India users also gets first month free when they subscribe.
As of October 2015, Netflix reported 69.17 million subscribers worldwide, including more than 43 million in the U.S.
In India, Netflix will be competing with other on-demand video services like Hooq which was launched for Rs 199 per month, Star’s Hotstar, Ogle, Ditto TV, Big Flix, Spuul and others.