A startup often has limited resources at its disposal when they’re just taking off from the ground. At that particular point of time, they have to make sure that whatever money they spend is spent wisely on things that really matter and not on things like a fancy office, football table or other things that they have always aspired for. No, we’re not saying that there’s something wrong with aspiring for those things, all we are saying that in the initial months keep the money tank filled up on the fuel rather than on spending it in going to places that won’t take you anywhere. In order to help those startups with a limited budget trying to make it big in the industry, we at IndianWeb2.com present to them seven budget friendly tools that will help them climb the success ladder without burning a hole in their pockets.
1) Website –
Your website is an essential part of your startup’s existence. It’s like an Identity card that everyone looks up for on the net in order to determine your creditability and existence. Hence, for a good start, you surely need a killer of a website in place. One may think that this may require a fortune to be spent. Well, that was surely the case a few years ago but the scene has drastically changed since. Now, one has number of websites and softwares available online that allows one to design his/her own website according to their own needs absolutely free of cost. Yes, you read it right. Free of cost. Wix is one such online website that you can try.
2) Workforce –
Always remember that though you want to take care of each dimension of the business but being a human that’s physically impossible. Hence, you might be required to hire people to take care of various roles in the organisation. Now being a startup, you maybe can’t afford to hire full-time or part-time workforce, don’t worry. You always have the option of going the freelance way or hiring people on project basis. This will not only provide you with economical options but also provide you with quality work. Try Facebook groups and various websites like Naukri, Monster.com or LetsIntern etc to look for the talent you require.
3) Project Management –
Once your website is up and you have hired all the talent you were looking for, the real game begins then. Since most of the workforce that you could afford is online, you will have to figure out a way to stay connected with them 24×7 and deliver quality work throughout. DeskAway and Wrike are two one such option that you can give a try. It is an online place to meet, discuss and share documents. In addition to all this, it also offers project management capability to create tasks, monitor roles and responsibilities and track time.
4) Advertising –
This is one aspect that you can’t afford to ignore. Even if you have the best product or service on offer, you will still have to go the advertising way as until and unless people know about their product, they won’t know if it’s the best or not. The only problem in advertising is the budget but don’t worry, we have an affordable option for this also. Try Clickbooth for your advertising purposes. advertising budget. The company’s Cost-Per-Action (CPA) model allows one to only pay for those leads or sales that you get from each campaign, rather than paying a flat-rate marketing fee. Isn’t it the dream advertising scenario?
5) Content Marketing –
The content of your website also needs to be A grade along with the design of your website. Search Engine Optimisation has now become an essential part of any startup. One can take care of this by making use of options like Searchmetrics etc. On the subscription of $49 per month, it offers research tools to analyze your rankings and the competition’s rankings, search experience optimization, historic keyword rankings and other tools to drive your startup’s digital media strategy.
6) Payment Acceptance –
The more payment options your startup offers, the more types of payment you accept, the more types of customer base you will be able to attract. However, various payment processing companies often charge “an arm and a leg” or even the whole body, thus making it difficult to expand one’s payment acceptance types. PayFirma in US and Ezetap in India, aims to change this by accepting all types of payment types from any device.
7) Referrals Program –
Referrals work in a big way because there you have people who aren’t associated with your company in any way advertising and raving about your company’s product or service. Try Referral Candy and InviteReferrals (India), to up your referral game. The service will help you by creating an automated, custom referral program to fit your startup’s store and budget.
With all these above options, one can focus and invest more money on the main product or service on the offer.