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Unilog Content Solutions Pvt Ltd, a technology company specializing in Big Data analytics and data management for e-commerce players and offers enriched product catalogs for the B2B enterprise, has raised funding from venture capital firm Kalaari Capital. The funding will accelerate the Philadelphia and Bangalore-based company’s product development efforts and geographical expansion into new global markets.

The investment validates Unilog’s rise as a formidable player in B2B e-commerce, which Frost & Sullivan predicts will become a $6.7 trillion industry by 2020. Its flagship product, CIMM2, is the first fully integrated e-commerce platform that specifically addresses the complex requirements of B2B environments.

Unilog was launched 16 years ago as a provider of online product content management software. It presently claims to work with over 100 customers.

“B2B e-commerce is a vastly underserved market, with all the major software companies heavily focused on B2C/retail,” said Suchit Bachalli, Unilog’s president for North America. “CIMM2 is helping customers grow their businesses and defend their positions against the giant online marketplaces, like AmazonBusiness. We are taking apart the older framework model of big software and replacing it with a cleaner and simpler, yet extremely robust e-commerce platform,” he said.

CIMM2’s customers are typically mid-size enterprises with annual revenue in the $300 million to $800 million range.

“Customer satisfaction is high (with Unilog’s products), and for a product as complex and complete as CIMM2, it speaks volumes of its future potential. We believe that the funding will enable it to grow rapidly to the next level both in India and abroad,” said Kumar Shiralagi, MD at Kalaari Capital.

There has been considerable interest in companies that allow businesses to source from other businesses through the online marketplace model. In India too several such players have sprung up in the last few years.

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Kumar Shiralagi, MD at Kalaari Capital said, “Unilog’s wealth of product content and B2B expertise, engineering talent and successful track record of building enterprise-grade software products interested us. Customer satisfaction is extremely high, and for a product as complex and complete as CIMM2, it speaks volumes of its future potential. We believe that the funding will enable it to grow very rapidly to the next level both in India and abroad.”

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