Online home furnishing solutions provider HomeLane has acquired tech startup Doowup for an undisclosed amount. Doowup, which is yet to be launched publicly, is a startup that’s working to revolutionize retail consumer experience through its cutting edge technology.
Currently in stealth mode, Doowup is bringing a unique concept of virtual reality in online home designing and furnishing. It has been working on photo real imaging, rendering and graphics technology to name a few.
Post acquisition, Doowup’s founding team – Jasmeet Sethi and Vivek Seetharaman, will join HomeLane and Vivek will take up the role of chief innovation officer at the firm.
Founded in 2014 by Rama Harinath and Srikanth Iyer, HomeLane is currently present in six cities and has 200 employees. It raised $50 million in funding from Sequoia Capital in June. In same month, it had launched a virtual reality-based device ‘Kaleido’, which allows users to envision different looks for their kitchens, bedrooms and living rooms in real-time.
Operating in the $10 billion home set-up market, HomeLane is an end to end, vertically integrated interior design and manufacturing provider offering personalized design service, wherein an experienced panel of interior designers works with customers to customize designs for houses. The company claims to have delivered 1000 projects across India.
Earlier this month, another home design service provider Livspace acquired YoFloor, a mobile platform that offers a “virtual trial room” for home design decisions. Furniture etailer Urban Ladder also launched a feature, which helps users visualize and put their entire room together before buying the furniture and decor products.