alliance for open media


The worlds largest tech companies, including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix, have formed the Alliance For Open Media to create an open-source, royalty-free video format.

Alliance for Open Media is an open-source project that will develop next-generation media formats, codecs and technologies in the public interest. The Alliance’s founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix. The new Alliance is committing its collective technology and expertise to meet growing Internet demand for top-quality video, audio, imagery and streaming across devices of all kinds and for users worldwide.

Adobe Flash was the standard for high quality video playback for a number of years thanks to the fact that it didn’t require much computer power to run well. Now it’s seen as a serious security hazard and a calamity on the internet. Both Chrome and Firefox have plugins to block Flash by default.

This new format, being developed by alliance, would be a tool for major web companies to get away from using Flash to provide streaming video content. According to a blog post by Mozilla, the open-source codec will be released under the Apache 2.0 license.

Since it’s royalty-free, virtually anyone would be able to use the codec for their own software. The Alliance is inviting additional parties interested in video to join in helping development.

The Alliance’s initial focus is to deliver a next-generation video format that is:

  • Interoperable and open;
  • Optimized for the web;
  • Scalable to any modern device at any bandwidth;
  • Designed with a low computational footprint and optimized for hardware;
  • Capable of consistent, highest-quality, real-time video delivery; and
  • Flexible for both commercial and non-commercial content, including user-generated content.
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This initial project will create a new, open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences.

“Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said Gabe Frost, the Alliance for Open Media’s Executive Director. “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and interoperable solutions for the next generation of video delivery.”

Additional information on the Alliance, including how to join, will be available later this year.

The Alliance for Open Media is a project of the Joint Development Foundation, an independent non-profit organization that provides the corporate and legal infrastructure to enable groups to establish and operate standards and source code development collaborations.

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