jff funding


Ahmedabad-based food-tech startup Techreco Solutions Pvt. Ltd. which owns Jolly Food Fellow, a food technology mobile application, has received Rs 2 crore from an angel investor The 1947.

Yet to be released Jolly Food Fellow (JFF) is an online platform which helps enable food vendors to gather analytical insight about their consumers. It helps the vendor know who is coming, what they eat, how many times they visit.

Founded by IITians Rajiv Sharma, Niraj Harlalka and Nirma-graduate Khushboo Sharma, JFF allows food outlets listed on its platform to easily communicate with their clients using its communication suite which consists of SMS and Email.

The funds raised by the startup will will allow it to expand operations.

“We have raised Rs 2 crore angel fund from The 1947, and the same would be used for expansion”, said Rajiv co-founder of JFF, adding that the startup will later add more detail analytics of customers which will help vendors identify repetitive clients (actual customer base) and provide value addition to them, which can be monetised on a regular basis. Suvas Barot, promoter of The 1947, confirmed the investment and said: “Sixty-seventy percent of revenue for any restaurant or food vendor comes from its repetitive customer base.”

Jolly Food Fellow helps food vendors and food consumers to experience food completely. Food is the reason for sustenance and a lot has been made up and eaten. The start essentially bring vendors with the option of knowing their consumers better and hense help to serve them better.

The start initially started by running the prototype across various food retail outlets in Ahmedabad, the startup now plans to expand into metro cities of Mumbai and Bengaluru in next three months.

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