Hyderabad-based Ducere Technologies Pvt. Ltd., the makers of Lechal – the world’s first interactive haptic footwear, has been selected as a ‘Cool Vendor’ in India by research and advisory firm Gartner Inc. for 2015. The annual ‘Cool Vendor’ report profiled a select few Indian companies, and lauded Ducere Technologies for developing an innovative product within the burgeoning wearable technology segment.

The brainchild of Krispian Lawrence and Anirudh Sharma, graduates of the University of Michigan and the Massachusetts Institute of Technology, respectively, the Hyderabad-based company was set up in 2011 with the aim of taking wearable technology to the people.

“We are delighted to be selected as a Cool Vendor in India by Gartner. We are India’s first wearable tech manufacturer and aim to become a global leader in the WT space. Being recognized by Gartner helps us achieve that mission by linking us to other cool vendors, who will help us explore this exciting space,” Krispian Lawrence, Ducere’s co-founder and CEO, said.

Lechal footwear is a disruptive innovation designed to smoothly integrate into the everyday. Available as an insole or a shoe, Lechal footwear uses Bluetooth technology to connect to the user’s smart phone via our App. Using simple foot gestures or voice commands, the wearer can use it as a navigational tool or track their activity from a fitness perspective. The footwear communicates with the user via gentle vibratory responses or haptic feedback. In addition to taking you places, you can also tag favourite locations, share new routes, create group journeys – all with your footwear. It also tracks the number of steps taken, calories burnt, and distance travelled, logs your fitness activity, and charts your activity over time.

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Lechal has received an overwhelming response with over 50,000 pre-orders received till date from across the world. Shipment of these pre-orders are scheduled to begin in September. Lechal footwear will also be available at retailers and e-tailers in India, West Asia, the United Kingdom and the United States by the end of the year, with further distribution planned in other countries in 2016.



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