With the world entering a snooze and you lose battle, healthcare has become the primary need of many. This high rise in the demand of healthcare has directly led to an exponential increase in the companies/startups providing these primary healthcare services.
Sevamob, a social enterprise, is one such example of an enterprise which is working towards transforming the state of primary healthcare in the country. What makes it different from its sea of competitors is that it is trying to achieve it through the help of a tele-health marketplace and mobile clinics.
Founded in 2012 by Shelley Saxena – an IIT-Roorkee graduate, Sevamob is a social startup that aims to fundamentally transform primary healthcare in India through mobile clinics and a tele-health marketplace. Its mobile clinics serve low income consumers in groups on annual subscriptions that are 80 percent below market rate for comparable value and use technology to manage health outcomes. It also operates an online tele-health marketplace through which internet savvy patients can get video consultations, second opinions and in-clinic appointments from participating health providers.
This newest addition to the Business Call to Action (BCtA) family, has entered the space with a mission to reduce anaemia by 30%, dental issues like caries by 25% and HIV transmission to children by at least half of the current national average.
Business Call to Action (BCtA) is a global initiative, backed by the United Nations Development Programme (UNDP) and some other international organisations, that is responsible for encouraging companies to launch a fight against poverty by making use of innovative business models.
Sevamob works towards providing primary healthcare and dental care to people present at the bottom strata of the economic ladder. It does so by providing them a subscription-based model that combines together local health teams with a network of healthcare specialists and a 24×7 call centre for accurate and continuous diagnosis and treatment without any delay. The hi-tech social enterprise then makes use of cloud-based mobile technology and data analytics to monitor and manage the health outcomes.
It is shocking to note that India has an average life expectancy which is 14 years less than that in the west, while the maternal and child mortality rates here are eight times and 20 times higher, respectively, than those in the United States. These stats clearly demonstrate the grave need of healthcare facilities in the country. Hence, Sevamob has a huge potential in India.
According to Suba Sivakumaran, BCtA programme manager’s statement to a leading daily, “Sevamob has met a significant need in India.”
He further added, “By providing timely diagnostics and treatment, and consistent follow-up, rural and urban communities at the bottom of the pyramid can access health care at a price they can afford. We are impressed with the way this company has harnessed mobile technology to deliver good quality healthcare innovatively at a low cost.”
The social enterprise makes use of proprietary mobile technology, which can be easily accessed offline in remote areas. Further, the Mobile health teams are staffed with primary care doctors and backed by a network of third party service providers including pathology labs for advanced tests and hospitals and a 24-hour call center for continuous and uninterrupted delivery of care.
The extensive use of Mobile technology is one of the key innovations in the enterprise’s business model that sets it apart from others. For example, the health teams at the clinics collect patient information using Android tablets and then upload the same to a central cloud server. On each follow-up visit of the patient, his/her record is updated and stored in the cloud. They even share the training material for health workers through Google docs and doctors are provided with training via web conference as well as in-person.
With about 20,000 patient consultations per month across six states in a short period of three years, Sevamob is growing at an exponential rate. The company’s future goals include serving 800,000 subscribers through its mobile clinics and 37m users through its tele-health marketplace by the end of year 2019.