A Noida based startup is looking to transform the tradition of business in industries in India. Founded by IIT Kanpur Alumni Shailendra Pratap Singh and Saurabh Srivastava, Industrykart E-commerce Pvt. Ltd. is an online portal dealing in industrial goods. The startup founded in January this year has been able to make waves in the startup industry in such a short duration of time and is being considered as India’s answer to China’s e-commerce giant Alibaba along wth other players e-commerce startups in industrial goods category such as Tolexo and

The startup, which currently has some fifty enthusiastic employees working for it, forms the linkage between buyers and sellers through aggregated demand.

Both Singh and Srivastava have immense experience in the industry and are IIT Kanpur graduates. The startup has no funding or mentors and is currently working independently

The company has a philosophy of “Buyer Be The GOD” and works to deliver just that.

According to, the three things that make it different from others in the market is their promise to deliver genuine certified products, guaranteed lowest price and Ex-stock delivery.

The six months old startup aims to eliminate the current inefficiencies prevalent in buying of industry goods by removing the time taken to seek quotations, negotiations from the purchasing process of the industry.

The startup has further pledged to better the quality of the Indian manufacturing industry by selling only genuine certified products. This will ultimately add up to the country’s growth and Gross Domestic Product (GDP) by improving the efficiency of the buying and selling process.

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Currently, there are few e-commerce portals in India dealing in buying/selling of industrial goods; companies like Tolexo and Industrybuying are among few of them. In February this year, raised $2 million from SAIF Partners showing a good sign for industrial goods e-tailers.

Industrykart E- Commerce Pvt. Ltd. is a part of Noida-based Neometrix Group, that has several companies in its fold, serving Indian Defence Engineering Sector as well as other industries with its High Technology Products and Services. The campany is serving Indian Air Force, Indian Navy, Indian Army, DRDO, HAL etc. for more than 10 years.

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