Hooq, a Netflix like video-on-demand service will launch in India from next month onwards to tap the growing demand for international and regional content in the country.

The four-month-old start-up is a joint venture between Singaporean telecom giant Singtel, Sony Pictures Television and Warner Bros. It will offer over 10,000 Hollywood blockbusters, television shows and popular local programs for a monthly subscription of Rs 199 applicable for 5 devices including mobile phones and tablets, via an app and mobile web, desktop computers and Android set-top boxes.

A formal launch in India will happen in June and till that time that company will keep on adding more locally relevant and international content. Set up in January this year,India will be the third market for Hooq as it already offers its video-on-demand services in Philippines and Thailand.

Hooq wants to become the primary and legal platform for users who would otherwise take to the internet to download illegally.

One big USP of Hooq would be offline play. At any given time users will be able to download up to five videos for offline viewing. There seem to be no limits on the number of videos they can download in a month, till the time there are five files stored locally on the device.

One of the key concerns in India would be bandwidth consumption, especially considering Fair Usage Policy data caps carriers and ISPs put on users even in “unlimited” plans. For these, Hooq is already in talks with major ISPs and carriers in the country

The company is looking exclusively at emerging markets for its service and will soon come to other Asian countries.

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