Mohandas Pai, Former CFO of Infosys has invested an undisclosed amount in Bangalore-based The Better India, an online media start-up which publishes news and narratives which creates social impact.
Founded in June 2008 by husband-wife duo, Dhimant Parikh and Anuradha Parikh, The Better India is an attempt to bring out India’s happy stories, the unsung heroes, the small good deeds and showcase them to the world. It shares positive stories of unsung heroes, change makers, innovations, education, children, women empowerment, travel, history, arts & culture, social development, etc. to help people do good.
Earlier in March this year, the startup has raised Rs 1 crore of funding from Intellecap Impact Investment Network (I3N or I-cube-N) and others including Myntra Co-founder Raveen Sastry.
The Better India claims of having over half a million visitors monthly on its website, 1,00,000+ social media followers and over 100 writers across the nation.
The startup has won several awards including the Manthan Award for best alternative news site across South Asia.
Notably, there are only few content/news based start-ups in India who have raised funding from VC firms and angel investors. Such start-ups include NewsHunt, ScoopWhoop, News in Shorts, etc. ScoopWhoop has raised Rs. 10 crore from Bharti Softbank at a valuation of Rs. 40 crore.