Mumbai-based mobile marketing platform startup Vserv has secured US$15 million in funding from US-based Maverick Capital Ventures, with participation from existing investor IDG Ventures. The total amount of funding it has raised till date has reached to $18 million. This includes its first round of funding of $3 million from IDG Ventures India, in July 2011.
The startup will use the funds in its sales, engineering and data analytics areas.
Founded in 2010, by Dippak Khurana and Ashay Padwa, VServ is currently provides marketers, telcos, app developers and various data partners with solutions to enable relevant ads, drive user engagement and increase ROI on mobile ads among others. Vserv’s flagship platform AudiencePro ties together data from multiple sources, such as offline and online marketers, telecom operators, mobile app developers and other third-party sources.
In November last year, Vserv launched an e-commerce-focused re-targeting product Vserv Smart RT, which allows advertisers/brands to re-target desktop users on mobile sites & apps, and re-target mobile site users on third-party apps.
Vserv claims that it interacts with over 500 million unique user profiles and has data on over 50% of the mobile internet users across emerging markets, including India, Thailand, Indonesia, Vietnam, Philippines and Malaysia among others.
Vserv’s flagship AppWrapper platform has also won Best App Monetization Platform award at Mobby’s and mBillionth Award South Asia. Vserv’s AudiencePro™ has won the Best Audience Targeting Platform award at Mobby’s. Vserv has also won silver and bronze awards for its mobile marketing campaigns at IAMAI, Mobby’s, MMA Smarties and CIDCA.
Vserv is backed by IDG Ventures & Epiphany Ventures. The company has a global footprint with offices across USA, UK, South Africa, India, Singapore, Thailand, Indonesia, Malaysia, Philippines & Vietnam.