To build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Once they achieve that initial traction, the focus needs to change for quicker growth. Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen.
Investors are looking for innovation in the growth strategy, to match or exceed the innovation in the technology and solution. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.
While searching for the most effective strategies of companies that have achieved exponential growth, I came across a great new book “Bold: How to Go Big, Create Wealth and Impact the World,” by Peter H. Diamandis and Steven Kotler. These visionary thinkers outlined in their book a set of modern accelerated growth strategies that I believe every entrepreneur should adopt:
These strategies are exceedingly effective when applied to solutions that are derived from one of the accelerating new technologies, including networks of sensors, infinite computing, robotics, artificial intelligence, and 3D printing. They also work well in building movements based on social causes, environmental change, and health initiatives.
Another modern name for business community building strategies is crowdsourcing. With crowdfunding early, and crowdsourcing to build a community throughout, entrepreneurs can massively increase the speed of business evolution in today’s hyper-connected world. Why not make your idea an unstoppable movement, and not just a business?
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