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Indian Startup DeltaX Chosen for Google's Blackbox Connect 2015 Programme

There is good news in store for India. DeltaX, a Bangalore-based Indian startup, has been chosen for the 10th Edition of Blackbox Connect Winter 2015 programme at Silicon Valley. It is the only Indian startup selected for the programme.

The Blackbox Connect programme will see the presence of 15 startups selected from all around the world. It is expected to take place in Palo Alto from February 9 to February 20, 2015. The programme is powered by Google for Entrepreneurs, a Google’s in initiative.

The Programme will be a comprehensive two week programme, which will conclude with the Startup Showcase on the last day of the programme. The showcase will see the founders of the selected 15 startups showcasing and pitching their product to leading business development professionals, corporate innovation officers, top venture capitalists and a huge community of tech reporters and influencers.

Founded by Akshay Surve and Ravi Kabra, DeltaX is a cross-channel digital advertising platform. The startup leverages user behaviour, machine learning algorithms and big data to enhance performance across the business funnel. It helps performance marketers and advertising agencies buy, optimize, report, attribute and track media across social, search, display, video and mobile advertisements by taking an automation- driven and a unified data approach.

“We are extremely delighted to be selected for the programme. We were planning to expand to the US. Hence, this programme will help us in understanding the Silicon Valley culture, work with startups from around the world and learn from their experiences to create a global product,” said Kabra on the selection news.

He also added, “It was a thorough selection process with many rounds of interviews. The initial rounds focused on the business and the traction, but the final rounds laid more emphasis on the team because it is always important to have the right set of people.”

According to Rajat Tandon, Senior Director, Nasscom 10,000 Startups, “At 10,000 startups, one of our goals is to connect our thriving partner network of entrepreneur communities worldwide  with one another and with Silicon Valley. A step in that direction was our partnership with Blackbox Connect programme, a global startup accelerator. It brings founders from top accelerators around the world to take part in a two-week, fully immersive programme where they live and work at the ‘Blackbox Mansion’ in Silicon Valley, collaborate with like-minded entrepreneurs, investors, experts and executives from the Silicon Valley community. Last year TookiTaki won the 2014 Blackbox Connect, who recently raised US$1M in a seed funding round. ”

DeltaX is a part of the third phase shortlist of Nasscom 10,000 startups.

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