A report has been circulating across the web that Twitter is in advance talks to acquire India’s ZipDial, a Bangalore-based mobile startup that has honed in on a mobile use practice that is unique to the Indian market.
Sources said that the deal is likely to be priced between 30 million and 40 million dollars and may be announced as soon as this week.
Another source said that two companies have been looking to acquire ZipDial, including Twitter.
ZipDial enables global brands to engage with 100% of their consumers. Its patent-pending consumer intelligence platform drives solutions such as couponing, friend referrals, missed-call marketing, on-pack activations and more.
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Founded by Valerie Wagoner along with Sanjay Swamy and Amiya Pathak in 2010, ZipDial is a platform built on top of a unique phenomenon in India and other developing countries. Since prepaid mobile plans are the norm in these places, the missed call has become an essentially free method of communication.
ZipDial would be Twitter’s first acquisition in India if the deal gets completed. Also, if the deal is sealed, it would be the latest in a series of acquisitions of Indian startups by US companies, keen on capitalising on the opportunity to pick up talent, knowledge and traction in the world’s biggest and one of the fastest-growing markets.