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desidime

Based out of Mumbai and founded in 2010 by Mr Jimish Jobanputra and Mr Mehul Jobanputra, DesiDime claims to be India’s largest online shopping community are among the top 200 websites in India with about 70K people visiting the website on a daily basis.

DesiDime.com is providing shoppers a platform not only to discover great bargain via deals, coupons and price comparison but also helping them interact with other users to discuss their shopping decisions by creating the biggest shopping community in India.

However there are plenty of coupon/deal website so how DesiDime doing things differently and how the startup manage to differentiate itself with the crod, having these questions in ming we got a chance to ask few questions to Mehul Jobanputra, CEO and Cofounder of DesiDime and below are the responses.

1). What is the source of Idea for creating DesiDime.com ?
Ans: My Cofounder Jimish while in US observed that there were shopping communities which were helping users in making a shopping decision and these where very vibrant in terms of the discussions happening. When he looked closely he found that in India there where communities for car, travel, education but there was no such community for online shopping which could be compared to our international counterparts. That is when we decided to start desidime.com. Also the Indian ecommerce industry was at a very nascent stage so we decided it was a perfect time to start DesiDime

2). What (and Whose) problem are you solving and who are your end-users ?
Ans: We are providing shoppers a platform not only to discover great bargain via deals, coupons and price comparison but also helping them interact with other users to discuss their shopping decisions by creating the biggest shopping community in India.

3). How do you differentiate from your competitors like Cashkaro, Coupondunia etc. ?
Ans: One thing which differentiates DesiDime.com from players like Cashkaro.com, Coupondunia.com is that we not only have deals and coupons listed on our forum but we also have one of the largest forum where shoppers interact with each other. We have nearly 1.6 million user comments till date right from our inception since 2010. We also have a price comparison feature on our website.

4). What makes your industry noteworthy?
Ans:
1. We contribute nearly 10% to 15% of traffic to various e-commerce sites
2. None of the e-commerce players is profitable whereas in our industry couple of players like we have registered growth and profit year on year. What is more astonishing is that this feat has been achieved even without funding.

5). What makes DesiDime.com one of the industry spokesperson in deals and coupons industry?
Ans:
1. We have the largest online forum in the deals and coupons industry with about 1.6 million post submitted till date.
2. We have been bootstrapped for last 4 years but still have registered profit and growth year on year.
3. We have helped online shoppers save more than Rs 300 crore in last 4 years.

6). What are you future plans ?
Ans: We intend to continuously add more features to DesiDime.com like the price comparison feature added recently. Our future plan is to be among the top 100 websites in India.

7). One of piece of advice to budding entrepreneur
Ans: “Stay Hungry Stay Foolish” one of my friends had suggested this Steve jobs quote while I was starting my first venture DesiDime.com is the best advice I have ever got.
Thanks

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