Twikster is a product of Dextral Solutions Private Limited, founded in May 2013, headquartered in Bangalore. Started off by Namrata Soni and Priya Ramakrishnan to help small and growing businesses set foot into e-commerce, Twikster is simple in its operations and very customizable. Both Namrata and Priya are product managers and have worked on digital products for nearly a decade in the US.

Namrata Soni , CEO & Founder, Twikster

Namrata Soni , CEO & Founder, Twikster

Namrata, an MBA in marketing, after having studied, lived and worked in the United States of America for nearly a decade, moved to Bangalore in 2013 and jumped head-on into working on Twikster. Known to both Namrata and Priya creating Twikster wasn’t going to be easy, but the vibrant city of Bangalore was chosen and with that decision being made, came in their very supportive creative, design and development partners.

Twikster is the easiest way for you to get your e-commerce business off the ground. An e-commerce store, a marketplaces best suited for your products. Services to market and grow your business. Everything you need to sell your products online.

Twikster has been live since May 2014 and is in its early stages, actively acquiring customers. The main reasons for creating this platform were,

(a). To provide basic features required for anyone to create an e-commerce store at a very affordable rate
(b). To make the platform customizable that all other features can be added easily and quickly for a one-time nominal fee based on the requirement of the store owner
(c). To provide services in partnership with e-commerce experts to help take care of all aspects of an e-commerce business (services such as legal, accounting, design, marketing)

Twikster has the following features and assists the clients in more than 1 way,

  • Storefront Design & Content Management
  • Product And Category Management
  • Payment Gateway And Checkout
  • Order Management
  • Logistic Provider Tie-ups
  • Search Engine Optimization
  • Social Media Marketing
  • Analytics and Promotions
  • Administration and Maintenance
  • Security

For their Payment Gateway, they have partnered with PayU and Paypal for international payments is coming soon.

Twikster cuts through all the e-commerce noise because of how design, development and services come together to achieve one central goal – ‘to simplify the running of an online business.’ For example, if you want to open a store and only want a basic theme with the shopping cart and payment gateway, you can get it for as little as Rs 599 per month. Now if you want some other very specific features, they can be provided for a onetime fee

They are partnering with service providers for design, development, accounting, legal and marketing to offer services to the small businesses that set up shop on Twikster. These services are provided at pre-negotiated rates and help make Twikster a one-stop shop for all e-commerce needs. They are also in the process of partnering with other online platforms to help enhance the online and offline sales of the stores built on their platform.

This team of 10 people is based out of Bangalore and is now actively working on updating the platform to release a new and better version of the product in a few months. As a message for future entrepreneurs, Namrata says, “The journey is not easy, but it’s very gratifying. You won’t know everything and sometimes you will have no answers at all. But you just have to get started and make it happen. And along the way, find reliable people to work with – people are what makes businesses grow.” We also asked them about the best advice they got, and they said, “It’s ok to not have all the answers, its OK to make mistakes. The important thing is to learn from the mistakes and move the heck on.”

They are providing a 30-day free trial, so hurry up and register with them. For more details, you can check out their services here.

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Sonia Motwani
A graduate from BITS Pilani- Hyderabad Campus, Sonia is currently working with an analytics company. She loves to meet entrepreneurs and learn about their startup stories. Write to her on sonia.bits2110@gmail.com to share your story of starting up!

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