witworks

witworks

Always had an innovative mind? But didn’t know how to turn your ideas into a reality, well there’s this Bangalore based Company called Witworks which can help you turn your dreams into a reality.

Witworks has organized an online community through which designers and inventors can bring their products to market by pitching their ideas to fellow inventors and designers. The company promises to deliver a prototype of the chosen idea or design in just 30 days. The manufacturing of these products is outsourced to companies to which Witworks has tied up with.

Witworks is a Bangalore based company co-founded by three IIT Kharagpur graduates-Chandrashekhar Iyer, Somnath Meher and Ankit DP in 2013. Two out of these three co-founders, Ankit DP and Somnath Meher had to let go off an opportunity to study at the Indian School of Business, Hyderabad in order to start this venture.  Iyer had to quit his job with Tata Steel in Jamshedpur in order to associate with the venture. Witworks was started with a seed fund of Rs. 10 lakh from IIT kharagpur.

Rewind: The first invention

witworks rewind

rewind diagram

The startup has been successful in building a strong community of 1,000 in just one year of its operation. The online community decides how useful and unique an idea pitched to them will be as a final product.  The company then selects the three top ideas and starts working on them.  One of the ideas has already turned into a real product. Rewind is a simple device which ensures that your earphones never get tangled again. The founders of Witworks realized that this was a common problem which was being faced by most of us but no one really cared to solve it.

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Rewind is available at a minimal cost of Rs. 190 and Witworks expects to sell around 60,000 of these.  The product can be bought from the company’s online store. Witworks is currently in talks with ecommerce sites like Snapdeal and Flipkart to carry their products.

The company shares 5 percent of the sales with the product’s designers. Witworks is aiming Rs.2 crore in revenue this fiscal and is in touch with angel investors to raise funds.

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