Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing automation has range of benefits, including improving the quality and quantity of lead. It helps improve the customer experience online, making customers more likely to buy, stay loyal, and become advocates. Some of the most used marketing automation tools used in companies, organizations and startups are – Marketo, Constant Contact, HubSpot and Eloqua.
A study founds that for companies using marketing automation 44% are likely to see ROI within 6 months and 77% are likely to see ROI within one year of implementation.
Team at Adeccousa decided to take a look at the best ways to implement it in order for a business to actually make money out of it, while attracting more quality leads.
By 2015, the use marketing automation technologies is expected to increase by 50%.