Yepme, a Gurgaon based online shopping company has got additional undisclosed amount of funding from its existing investors which includes Helion Venture Partners, an India-focused, early to mid-stage venture fund.
Yepme.com is an online retailer of men’s and women’s garments and accessories. In August 2011, the company positioned itself as a fully-fledged private label fashion brand.
Yepme.com has eariler raised Series A investment from Helion Ventures Partners and then in August 2012 the company raised 9 million in total from Helion Venture Partners and a California based investor.
Yepme.com, was launched in April 2010 by three alumni of IIT and IIM – Vivek Gaur, Sandeep Sharma and Anand Jadhav. Vivek who is CEO has experience building successful online companies like Bagittoday.com and has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.
The main target customer for Yepme.com is tier 2 and tier 3 towns, where the big apparel brands do not have many retail stores. The company is said to be selling almost 4,00,000 products per month.
Yepme reported to have earned revenues of Rs 140 crores in fiscal year of 2014 and is targeting to double it this fiscal year. The company is aiming to be profitable in the fourth quarter of fiscal year 2015. In December 2012, Forbes India magazine ranked Yepme.com as one of the top five start-ups to watch out for and in February 2014, Stylophane ranked fashion brands across the world on social index where Yepme ranked 19th worldwide.
Last month Bollywood actor/director Farhan Akhtar becomes brand ambassador for Yepme.com and launched YepMe Anthem official music video this month. Yepme.com was also declared winner of “Web-only Brand of the Year” by Etailing India, in April 2014.