Mobile internet browsing is expected to turn into the next major internet platform. It is now easy to browse the internet from any location through the mobile devices because of the amazing mobile technology.
At times, a mobile website might fall short in usability and implementation; because of this browsing the mobile websites might become a difficult task for the people. A mobile website design needs to be simple in comparison to the standard website and more task based in order to get the job done as the mobile users generally look for something that is more specific and urgent.
The mobile website design should be done in a way that constitutes the bare minimum of the available space. The prominent content should be given priority and the overall mobile website should be interesting for the users. Make sure that you are avoiding large images and flash animation as it will result in slowing down of your website.
Keep in mind that the functionality of the mobile website is more important than the style of the mobile website. If your mobile website is not coded and designed perfectly, it might look good on one phone; however, it might look worst on any other mobile handset. Before making the mobile website live, make sure to test, validate and check in order to see if it works properly on different mobile handsets. It is essential to create a website that is accessible on desktop, laptops, tablets and mobile devices as well.
Here are some important factors to be considered for a mobile website design.
Decide On The Screen Resolution
The mobile world consists of various web design considerations including different screen sizes, resolutions and a wide range of shapes. It is important to strike a balance between appropriate screen width and the volume of audience. Figure out the specs of the current mobile devices and use your best judgment. The most challenging factor for mobile developers is to decide on a way through which the website will be displayed appropriately across multiple screen sizes without recreating any web pages for different platforms.
Break Up The Web Pages Into Small Parts
Reading the lengthy sections of text can be a difficult task; therefore, placing them on multiple pages restricts the scrolling to one direction. Do not post any low priority content. Maintain a single column of text that gets wrapped as well so that there is no scope for horizontal scrolling. This will also help the website to load faster.
Simplify The Design
In the case of a mobile website, simplicity is related to the better usability of the website. People should move around within your website with ease. Avoid incorporating frames, tables and other complex formatting. In case you are using padding, remember to restrict it to bare minimum that is far less than you would use for a normal web page. In comparison to desktop computers, the more you click the links on a mobile website, the more you have to wait for them to load. In light of this fact, it is important to simplify your mobile website design and create a balance between content and navigation.
Option To Check The Full Website
Provide a link for your mobile visitors to switch back to the full website so that they can view the other content and features that are only available on the desktop version of the website. Your visitors will be engaging in a lot of multiple scrolling, so make things easier for them by offering a ‘back to top’ option so that they can jump to the start of the page whenever required. For example, if you own an eCommerce website, then with a reseller hosting platform your full website will function efficiently displaying all the options and there will be no slow down in the website; however, this is not the cased with the mobile website. Therefore, you must provide a link to view the full website.
Study your audience behavior and understand what they are looking for. Find out how they want to navigate your website. Place the navigation menu bellow the content if your targeted mobile users would like to see changing content quickly. The headline and content has to be visible first so that it does not get into the way of viewing the page content. For the users who wish to navigate on a particular category, position the navigation bar at the top of the page.
Use Of Text Links
Your main website might consist of fly-out menus and other fancy animations; however, a mobile browser will not be able to take that. Remember that the dynamic page elements and the graphical links consume a lot of resources therefore, it is better to opt for properly labeled text links.
When it comes to designing a mobile website, it is important to be creative. Focus on making your content compelling and usable as well. Understand your users and give them what they want. Users are not interested in digging deeper into the website for finding out things. In sort, your mobile website has to be simple as well as impressive.