NAVTEQ Awards Enterprise Reseller Agreement to Tango Management Consulting

NAVTEQ map data and content enable innovative retail solutions for market planning and site selection

PR Newswire — March 1, 2011

CHICAGO, March 1, 2011 /PRNewswire/ — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that it has established a reseller agreement with Tango Management Consulting, LLC (TMC), a full service management consultancy providing technology solutions for retail, commercial and corporate real estate clients.

As an authorized NAVTEQ reseller, TMC will provide NAVTEQ? map and location content in its new Oracle-based retail market optimization solution. The solution helps retailers with market planning and site selection through the use of visualization, analytics and geocoding based on NAVTEQ map data. By using this solution, customers will have the tools to obtain higher returns on invested capital, prioritize markets and trade areas, and provide market and location intelligence.

Map and location content are core components to improving retail business processes including market analysis, site selection and logistics management. NAVTEQ maps enable retailers to understand and visualize these geographic relationships and improve productivity, effectiveness and efficiency in their processes. NAVTEQ provides the underlying map data and a comprehensive Points of Interest database to display locations critical for retail companies to make better business decisions.

“Tango Management Consulting has a rich history of delivering best-in-class geospatial analytical solutions to our retail clients across the globe,” stated Pranav Tyagi, COO of Tango Management Consulting. “This strategic relationship with NAVTEQ will provide our global clients a significant competitive advantage with access to the rich map data and location content embedded in our Oracle-based TMC market optimization product.”

“Retail solutions require an authoritative map for improving market planning and site selection business processes. NAVTEQ’s extensive ground truth map data verification process makes us the benchmark of accuracy for this industry,” said Roy Kolstad, vice president, Enterprise Americas, NAVTEQ. “The TMC market optimization solution combines the accuracy of NAVTEQ maps with the proven domain expertise of TMC to enhance business performance.”

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has more than 5,400 employees located in 214 offices in 49 countries.

About Tango Management Consulting, LLC.

Tango Management Consulting (“TMC”) provides innovative software and services solutions for retail store lifecycle management. In 2011, 73 TMC Clients with over 78,000 locations will:

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