Total Immersion Introduces First Augmented Reality M-Commerce Application for iPhone 4

PR Newswire — February 23, 2011

PARIS, February 23, 2011 /PRNewswire/ —

– iPhone4 AR App Uses Face Tracking – Enables Consumers to ‘Try on’ Glasses, Find the Right Look and Buy… on the Spot

Using an iPhone 4 or iPod Touch with a front facing camera, the app identifies user faces and applies virtual glasses to their video image. Users are able to adjust the fit, select their eyes and hair shades, to choose different styles, frames and colors to find their perfect look. They can even send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online.

(Photo: )

“This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion. “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy. Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.”

Beginning of January, Ebay in the US and French retailer Atol, adapted this augmented reality tool to their m-commerce platform.

“This app was adapted by Total Immersion from a very successful Web-based AR application for the mobile environment,” Uzzan said. “On the Web, the app generated a 50 percent month-on-month traffic increase, and more than 30 percent of visitors tried the AR experience. We expect to get even better metrics for the mobile app ” Uzzan adds. “This is just the beginning – imagine the same environment for trying on jewelry, or even makeup, along with so much more.”

More information:

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About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion ( provides the world’s most widely used commercial AR platform. Through its patented D’Fusion(R) software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe (France and UK), North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 80 best-of-breed solution providers worldwide. Find the latest news about Total Immersion at:

Media Contact: Press Relations Manager

SOURCE Total Immersion

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