IBM Launches New Center to Help Mobile Communications Industry Meet Growing Demand for Real-Time Customer Analytics and Dynamic Network Utilization

PR Newswire — February 15, 2011

BARCELONA, Spain, Feb. 15, 2011 /PRNewswire/ — MOBILE WORLD CONGRESS — IBM (NYSE: IBM) today announced the creation of a new Center of Excellence for the communications industry. The center, which features Openet solutions, is designed to help service providers with new technologies to meet bandwidth demands and increasing customer service requirements driven by the growing use of smart phones, tablets, devices and the mobile Web.

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With the expanding gap between increased network traffic volumes and data services revenues, the ability to provide the level of bandwidth customers need in real-time is becoming critical for mobile operators. Communications service providers are faced with rethinking how their bandwidth is allocated so they are able to offer customers the bandwidth required for a particular service precisely when they need it — whether it is for a quick SMS text message or for a data-intensive video download. Openet’s suite of proven solutions enables Communications Service Providers to control network traffic, monetize new and existing services and guarantee Quality of Experience for mobile device users.

The new IBM Dynamic Service Control Center of Excellence combines IBM technologies with the Openet platform to provide Communications service providers the ability to control, monetize, and personalize services for their subscribers. Openet provides mediation, rating and charging, balance, subscriber and policy management capabilities, along with analytics for all functions. For example, Openet’s solutions can set usage thresholds based on time of day, subscriber plan, or data consumption to make sure that appropriate actions are carried out once those thresholds are reached. It then allows service providers to charge resulting usage against a pre- or post-paid account.

The Center expands IBM’s leadership in analytics for the communications industry, recognizing the need for providers to test and adopt new intelligent service control technology. The center allows IBM clients to:

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