MMA Publishes Expanded Mobile Advertising Guidelines

Fifth Edition Accompanied by First Draft Guidelines for Rich Media and Universal Mobile Ad Packages

PR Newswire — February 8, 2011

NEW YORK, LONDON, SINGAPORE and SAO PAULO, Feb. 8, 2011 /PRNewswire/ — The MMA (Mobile Marketing Association) ( today published the fifth edition of its “Mobile Advertising Guidelines,” which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. The MMA also published two complementary documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and Universal Mobile Ad Packages.


First published in 2005, the “Mobile Advertising Guidelines” provide recommendations for the global ad units used in mobile advertising across the following mobile media channels: mobile web, messaging, applications and mobile video and TV. The fifth edition of the MMA “Mobile Advertising Guidelines” features several major additions and updates, including:



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