Jive Survey Reveals Key Business Benefits from Social Business Adoption
PR Newswire — January 31, 2011
PALO ALTO, Calif., Jan. 31, 2011 /PRNewswire/ — Today Jive Software announced the results of the largest customer survey ever conducted on the business impact of Social Business adoption.
The report revealed three key findings: 1) customers are deriving quantifiable business benefits from their Social Business investments, 2) 2011 is the year of accelerated enterprise-wide adoption across most industries; and 3) Social Business is a mission-critical application.
The survey was based on responses from 500 individuals, representing more than 300 companies worldwide. A large percentage of the participating companies have more than 10,000 employees.
Key Finding #1: Social Business Drives Breakthrough Business Results
The first key finding revealed that customers are adopting social in the enterprise to change the way they do business and generate material breakthroughs in revenue, cost-savings and innovation. The business benefits from Social Business adoption extend across three key audiences: employees, customers and the social web.
Top Employee Engagement Benefits: