UBM Electronics’ EETimes.com Wins a Folio: Eddie Award for Best Website in the Business to Business Energy/Utilities/Engineering Category

EE Times Innovative Community Media Platform Honored for Editorial Excellence

PR Newswire — January 26, 2011

SAN FRANCISCO, Jan. 26, 2011 /PRNewswire/ — Yesterday at the Eddie & Ozzie Awards Gala in New York City, UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry’s decision makers, was awarded a Folio: Eddie Award for the Best Website in the Business to Business Energy/Utilities/Engineering category. The award honors the new EE Times website, an innovative media platform that is the first professional community linking the global electronics industry to drive technology sales.

(Logo: http://photos.prnewswire.com/prnh/20110126/SF36598LOGO)

“We are thrilled to be recognized by Folio: as the ‘best of the best’ in online editorial in the electronics industry. Not only are the Eddie awards a confirmation of editorial excellence for UBM Electronics, but also for our audience,” said David Blaza, Vice President, UBM Electronics. “The relaunch of EE Times was the most significant event in EE Times’ 38 year history. In its first six months of operation we have seen a dramatic transformation on how engineers consume and share information. We look forward to continuing to offer the electronics industry innovative solutions that help drive technology sales.”

The EE Times website, which was relaunched in July 2010, combines the power of the 1+ million monthly visitors to the website with UBM Electronics’ extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines, eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.

The website combines deeper engagement of the global engineering community through moderated discussion boards along with editorial, news gathering and invaluable ‘how to design’ content as well as access to key industry events and education and training. The website is highly intuitive with contextual navigation and every page contains at least six points of entry to onsite discussions. The site delivers a full suite of multimedia content including video and audio and enables a deeper level of engagement by the global electronics industry.

The six main components of EE Times include EE Life Community; News & Analysis; EE Times Design; EE Times Products; Education & Training; and EE Times Events.

The Folio: Eddie and Ozzie awards recognize the best traditional and online editorial and design work across all sectors of the industry, including b-to-b, consumer, association, and city and regional media, making this contest the largest and most inclusive in the industry. More than 2,000 entries were received across 101 editorial categories and 49 design categories. The awards are judged by the Folio: team along with a prestigious panel of judges.

In addition, UBM Electronics is a finalist in the Neal Awards “Best Single Issue of a Magazine” category for the EE Times Special Digital Issue: Medical Electronics; in the min’s Best of the Web Awards “Relaunch B2B” category for EBN; and received honorable mention in MarketingSherpa’s Email Marketing Awards for Best Personalization/Segmentation Strategy for its ESC Boston 2010 attendee marketing campaign.

AboutUBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities — from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists — with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

For more information on UBM Electronics please contact: Felicia Hamerman, Vice President, Marketing T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics

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Company Codes: LSE:UBM

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