Jeffrey R. Hennion Joins Branding Brand Board of Advisors

PR Newswire — January 24, 2011

PITTSBURGH, Jan. 24, 2011 /PRNewswire/ — Branding Brand today announced that Jeffrey R. Hennion has joined the Company as a member of its Board of Advisors.

“We are honored to welcome Jeff to the team,” said Chris Mason, Branding Brand’s co-founder. “Jeff has an entrepreneurial spirit with C-suite perspective. In addition to being a marketing and e-commerce thought-leader, he has proven expertise in growing a business from all angles.”

Hennion currently serves as the executive vice president and chief branding officer at General Nutrition Centers, Inc. (GNC) with responsibility for managing the company’s marketing and e-commerce functions. Prior to GNC, he spent 10 years at Dick’s Sporting Goods in a variety of positions, including executive vice president and chief marketing officer responsible for marketing and e-commerce, senior vice president, strategic planning, and vice president, finance, during the time the company completed its IPO. Hennion also spent 11 years at Alcoa, Inc. in a variety of corporate finance and treasury functions in the U.S. and Europe, including positions as assistant treasurer and director, investor relations.

Hennion has been a member of the board of directors for the Carnegie Museum of Natural History, the Pittsburgh Penguins Foundation, and the Pittsburgh Marathon, as well as an adjunct professor at Duquesne University’s Graduate School of Business. He currently also serves as a policy advisor to the CMO Council and was named by the Pittsburgh Ad Federation to their Hall of Achievement.

“Advances in technology and changes in consumer behavior are paving the way for a substantial growth in mobile and distributed commerce and continued growth in social media,” said Hennion. “I am pleased to join the team at Branding Brand, a company poised to launch themselves into the leadership position in this rapidly-emerging area.”


Branding Brand provides retailers with turn-key solutions for mobile commerce and social media. Based in Pittsburgh, PA, Branding Brand’s in-house design and development teams quickly re-expresses websites across multiple channels–including mobile phones, apps, tablets, and Facebook–while adding enhanced functionality and aesthetics. Recognized by Apple as well as Forrester Research, its clients include Bon-Ton, Carnival Cruise Lines,, GNC, Nebraska Furniture Mart, Sephora, Starwood Hotels and Resorts Worldwide, and Steve Madden. For additional information about Branding Brand’s mCommerce and fCommerce offerings, visit

SOURCE Branding Brand

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