Press Release

European Leader in Content on Demand GoAdv Announces Group Rebrand to Populis


European Leader in Content on Demand GoAdv Announces Group Rebrand to Populis

Rebrand Reflects the Online Media Group’s Innovations, Growth and Success in Crowdsourcing Quality Multilingual Content at Scale

PR Newswire — October 13, 2010

LONDON, October 13, 2010 /PRNewswire/ — GoAdv has today announced its rebrand to Populis ( The rebrand marks the company’s phenomenal growth in the past 6 years, pioneering the content on demand sector in Europe and propelling it to the forefront as European leader thanks to its unique multilingual approach.

(Logo: )

Reflecting the company’s activities and ethos, the new name pulls together the brand’s core values of a multinational, innovative and entrepreneurial community and hints towards the human side of the web, where quality content production at scale is possible through the company’s truly multicultural environment.

With high visibility networks under the its umbrella including Excite Europe, Better Deals and Nanopublishing, the new branding resonates strongly with the Populis personality: young, pioneering and thought-leading, while the logo depicts a world of media created daily by the Populis team.

Over 18 million unique monthly users across 500 wholly owned and operated websites in 8 languages puts Populis in a unique position among online media companies. Double digit revenue growth every year for the past 5 years, culminating in multiple award wins (Media Momentum, Red Herring 100) and the enviable position as European leader in content on demand, GoAdv’s rebrand to Populis will increase its visibility with an easily recognizable name and identity, while strengthening its space in an increasingly competitive market sector.

Luca Ascani, Chairman of Populis, said, “Thanks to the company’s phenomenal growth and innovation in the online content space we arrived at a point where our name and brand no longer mirrored our core activities or vision. We are a dynamic and evolving organisation constantly adapting to market conditions and at the forefront of a fast paced digital sector. The rebrand to Populis marks a new era for us and we are looking forward to continued success and expansion under our new identity.”

Salvatore Esposito, CEO of Populis, said, “In order to compete seriously in a global marketplace we needed a brand that reflected our strengths and positioned us correctly. With a talented, international and multilingual team of writers, producers, marketers and management our identity had to present the company in simple yet effective way. We are delighted to announce our rebrand to Populis and are confident that the move will further support our growth plans for the future.”

About Populis

Populis is one of Europe’s fastest growing digital media companies (GP Bullhound Media Momentum 2010) and European leader in the production of multilingual content on demand. Created in 2004 the Group crowdsources, distributes and monetizes over 20,000 items of compelling content in 8 languages per month for a vibrant network of 500 fully owned and operated websites including Excite Europe, Better Deals and Nanopublishing. The media properties generate over 18 million unique monthly users (Source: Comscore September 2010).

Populis is a pan-European company with a team of over 125 working across offices in Ireland and Italy, active in the UK, Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.

Press Contact Amanda Lorenzani Head of Communications Populis

SOURCE Populis

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