comScore Reports August 2010 U.S. Mobile Subscriber Market Share

Samsung Strengthens Position in Rankings as Top OEM

PR Newswire — October 6, 2010

RESTON, Va., Oct. 6 /PRNewswire/ — comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6 percent market share, while RIM led among smartphone platforms with 37.6 percent market share.



OEM Market Share

For the three month average period ending in August, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.6 percent of U.S. mobile subscribers, up 1.2 percentage points from the preceding three month period. LG ranked second with 21.2 percent share, followed by Motorola (18.8 percent share), RIM (9.0 percent share, up 0.3 percentage points) and Nokia (7.6 percent share).

Top Mobile OEMs 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens

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