SHOP.COM Teams with WhiteFence to Enrich Current Product Lines with New Services

Sister Site ShopCompanion.com Launches Consumer Services Tab

PR Newswire — September 13, 2010

MONTEREY, Calif., Sept. 13 /PRNewswire/ — SHOP.COM, a leading comparison shopping search engine, today announced its partnership with another industry leader – WhiteFence, a popular web site that helps consumers save money by connecting them to the best deals online for a variety of household services.

Through this partnership, SHOP.COM will continue to renew its mission of providing a comprehensive shopping experience for its customers by adding an extensive assortment of valuable services to its existing repertoire of products, store listings, social media tools, and blogs.

In addition to searching SHOP.COM’s sister site ShopCompanion for store listings, shoppers will now be able to search for the best deals on phone, Internet, television, electricity, and natural gas services by using a dedicated “Services” tab at the top of the page, which will lead them to the WhiteFence site.

In concert with this layout change to the ShopCompanion web site, WhiteFence has also added a shopping feature under its “More” tab at the top of its home page. This feature will enable WhiteFence customers to conveniently enjoy the benefits of shopping products from SHOP.COM’s top categories like small appliances, clothes, shoes, and electronics in addition to the services they are already searching for on the site.

“Our customers are looking for great deals for every aspect of their lives. That’s why we knew that partnering with SHOP.COM, a business dedicated to delivering the best deals on the best brands and products, would round out our existing offerings and be a natural fit for us. We are excited to add even more value to our business, especially right before the holidays when customers really need to save money,” said Chip Smith, Chief Marketing Officer for WhiteFence.

“Shoppers who are looking for great deals on products and the ability to compare them from different stores are naturally going to want to do that with services like phone and utilities. We’re confident that WhiteFence’s offerings will help enrich our site to make it a one-stop shop for everything customers are looking for – which, in this economy, is priceless,” said Mondy Beller, Senior Vice President of Marketing for SHOP.COM.

About SHOP.COM

SHOP.COM(TM) is the comparison shopping engine designed to meet the shopping needs of women and the business needs of merchants. Leveraging the features of its patented OneCart? along with extensive partner store integration, SHOP.COM helps customers “Shop Smart, Save Big” across thousands of online stores. The company also publishes ShopCompanion(TM), a comprehensive directory of online and brick-and-mortar stores, as well as The Shopping Vine(TM), a shopping blog network. SHOP.COM is a privately-held California-based company which also operates in the United Kingdom. For more information, please visit http://www.SHOP.COM/corporate.

About WhiteFence

WhiteFence is a free service that helps people find the best deals on phone, Internet, television, electricity, natural gas and other home services. By simply entering a street address into the secure site, people looking to save money or start new service can find the most comprehensive list of plans available for their specific address from over 400 nationally recognized partners. As a trusted home service shopping source for 24 million people annually, WhiteFence makes it easy to establish bundled services directly on the site in a few simple steps.

CONTACT: Simona Supekar SHOP.COM 831-647-6093 simonas@shop.com www.shop.com

SOURCE SHOP.COM

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