Savvy Organic Shopper Blog Offers Deals and Money-Saving Tips

PR Newswire — September 8, 2010

GREENFIELD, Mass., Sept. 8 /PRNewswire-USNewswire/ — Interested in organic products but think you can’t afford them? Now there’s a blog available that shows how smart choices can make it easy for you reap big savings while enjoying all of the benefits organic products deliver.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100908/DC61147)

(Photo: http://photos.prnewswire.com/prnh/20100908/DC61147)

“Offering money-saving tips and information about the multiple benefits of choosing organic, our Savvy Organic Shopper reveals the true value of organic purchases,” says Christine Bushway, Executive Director and CEO of the Organic Trade Association (OTA), which has created the blog (http://www.organicitsworthit.org/blog) as an extension of its website, Organic. It’s Worth It (www.OrganicItsWorthIt.org). According to Bushway, “This blog helps debunk the notion that organic products are too costly to include in your shopping basket.”

As consumers will see, the blog offers some basic shopping tips, such as buying in bulk, shopping in season, checking out private label products, and exploring farm stands and farmers’ markets. More importantly, it offers real-world findings gleaned by its Savvy Organic Shopper (SOS) for some of the best deals on organic products in the marketplace. These deals may come from supermarket shelves, local farmers’ markets, or even the web.

Blog postings will give price comparisons at various venues at a particular time. They also will put in perspective the value of buying specific organic products, showing that sometimes for a few cents more, buying organic products can bring priceless benefits to your family and our planet. There will be regular updates posted on the blog, to pique consumers’ interest in deals that can help them add organic products to their way of life.

“Too often consumers are under the impression that organic products are too costly for them to purchase. This blog will give them the chance to take a real look at the value and affordability of specific organic products at various times, and encourage families to bring organic into their homes in a way that makes sense for their pocketbooks,” according to Bushway.

Consumers can sign up to get regular blog updates by clicking on the RSS feed (http://www.organicitsworthit.org/blog/feed) on the site.

TheOrganic Trade Association(OTA) is themembership-based business association for organic agriculture and products in North America. Its members include growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, consultants, retailers and others. OTA’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy (www.ota.com).

SOURCE Organic Trade Association

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