Jones New York Launches Innovative in-Store Experience at Macy’s Herald Square
PR Newswire — September 8, 2010
NEW YORK, Sept. 8 /PRNewswire/ — Jones New York, a division of Jones Apparel Group (NYSE: JNY), today announced the opening of an innovative in-store experience at Macy’s Herald Square in New York City. The Jones New York section of Macy’s will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers. This marriage of technology and store design is a first for the Jones New York shop on 3 at Macy’s Herald Square.
Jones New York created this space to reflect the company’s “Empowering Your Confidence” campaign, which is a broad national initiative celebrating the brand’s over 35 years of empowering women’s lives and successes through style. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe.
Susan Metzger, Chief Executive Officer of Women’s Wholesale Sportswear said, “Our new shop is visual, powerful and completely aligns with our empowerment platform. The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers.”
Senior Vice President and General Manager of Macy’s Herald Square, Patti Lee, said “Macy’s Herald Square is a destination for shoppers who are looking for exclusive and national brands, terrific values and a true New York shopping experience.” She added, “The new Jones New York shop creates an unique retail environment that not only showcases the assortment of one of our core classic sportswear brands but also brings modern mobile technology to enhance the shopping experience right on the selling floor.”
Jones New York is one of the first retailers on the better sportswear floor to incorporate Microsoft tag technology into the retail experience. Microsoft tags within the Jones New York shop deliver 25 unique videos; shoppers can download content to their phones as they shop, including a message from Jones New York’s’ “Empowering Your Confidence” Campaign Ambassador Dee Dee Myers; video quotes of inspirational women from the Jones New York Little Black Book of Career Advice; and style tips from the Jones New York Style Guy, Lloyd Boston.
Consumers will also have an opportunity to view the making of the “Jones New York Empowering Your Confidence” campaign shot by Annie Leibovitz in Grand Central Station through an exclusive behind the scenes documentary.
Jones New York will be hosting a shopping event on Wednesday, September 8th from 12:00-3:00pm at Macy’s Herald Square. Guests will enjoy live music and refreshments while viewing the newest collections on live models and experiencing the interactive shopping experience.
In celebration of the Empowerment campaign, Jones New York will release a limited edition “Empowerment Scarf” in two color options, which feature the words “Empower” and “Confidence.” These scarves will be on sale exclusively at Macy’s Herald Square.
The “Empowering Your Confidence” campaign is inspired by the tremendous impact working women have had on all aspects of American life. To learn more, visit JNY.com/Empowerment.
About Jones Apparel Group, Inc.
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company’s nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women’s footwear under the Dockers? and Dockers? Women brands and infants’, toddlers’ and boys’ footwear (excluding girls’ footwear) under the Dockers? and Dockers? Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women’s and men’s products which the Company does not manufacture. For more than 35 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.
SOURCE Jones Apparel Group
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Company Codes: NYSE:JNY