Weather Central 3D:LIVE Fusion With Exclusive One Kilometer Downscaling Provides Broadcasters with the Most Local Weather Forecasts and Reporting

Multi-Function Presentation System Goes Beyond Weather for Use in Any Studio Production

PR Newswire — September 2, 2010

MADISON, Wis., Sept. 2 /PRNewswire/ — Weather Central, the global leader in broadcast weather solutions, will demonstrate the newest version of 3D:LIVE(TM) Fusion(TM) at IBC 2010, Hall 13, Stand C10. The real-time broadcast weather platform for HD and SD goes beyond weather, providing broadcasters with a sophisticated professional studio presentation and chroma-key production solution for any live studio production including news, entertainment, magazine and other programs.



“Today’s broadcasters need to accomplish more with fewer resources; with this is mind we have developed our systems to serve multiple functions and address workflow in both weather and news,” said Weather Central president Bill Baker. “3D:LIVE Fusion combines the world’s most accurate weather presentation solution with powerful and efficient toolsets and interactive capabilities for creating engaging presentations for news, sports, and entertainment. Now broadcasters can manage their costs and expenses with one system that creates compelling studio presentations and unmatched weather shows.”

3D:LIVE Fusion is packed with industry exclusives and firsts including:

Unprecedented weather accuracy

3D:LIVE Fusion uses the highest resolution forecast data available today, Weather Central’s 1KM Super MicroCast?, to deliver hyper-local, pinpoint accurate weather information anywhere on earth.


A new Integrated Content Engine for 3D:LIVE Fusion enhances branding and saves time for weathercasters, giving them tools for distributing news information and alerts to their mobile sites and apps, web pages, digital sub-channels and any other screen connecting broadcasters with their viewers. Social networking integrates “single click to post” tools within the 3D:LIVE Fusion desktop, automatically posting updates to Facebook and Twitter pages.

Newsroom Integration

Automated data ingest and content creation combined with Weather Central SimulCAST(TM) tools maximize efficiency and streamline operations. Built-in MOS support for ENPS and Avid iNews enables producers to create a weather package once then simultaneously publish it via their Weather Central system, news room system, mobile sites and apps, webpages, digital sub-channel, and any other viewing platform.

Studio Presentation

Patented MagicTrak? technology allows on air talent to interact with graphic content, virtual sets and video within a chroma key and touch screen environment. The result is highly dynamic on camera presentations that deliver a better story by enabling talent to launch video, interact with high resolution 3D graphics and maps, and draw objects in real-time on the screen.

The Power to Eliminate Rendering

Using the latest processor and operating system technologies, exclusive QuickMap (TM) render-less technology enables broadcasters to display stunning map animations merged with text and 3D objects to deliver current conditions and forecast visualizations. Paired with stunning 3D buildings, text and graphical customizations, QuickMap enables presenters to fly through the graphics for an eye-catching presentation that engages audiences.

For more information about 24/7:LIVE HD and the complete line of Weather Central solutions visit

About Weather Central, LLC

Weather Central, LLC, founded in 1974 by broadcasters and meteorologists based in Madison, Wisconsin, is the leading provider of professional on-air, online, print, mobile and enterprise weather solutions and forecasting in North America and to major customers worldwide. Utilizing the Company’s dynamic weather graphics, precise forecast models and data, and patented technology, more than 1000 partners and hundreds of millions of consumers worldwide benefit from Weather Central’s attention to weather presentation, detail and insight.

? 2010 Weather Central, LLC, Madison, Wis. All rights reserved. Product specifications and availability are subject to change without notice. Weather Central LLC, :LIVE, GENESIS:LIVE, 3D:LIVE, ESP:LIVE, Weather Central MagicTRAK, LiveLine GENESIS, A.D.O.N.I.S. MicroCast, A.D.O.N.I.S. FutureCast, StormSentinel DV, WxWarn2, ScreenWRITER, SportsWRITER, SimulCAST, X-Vision, Storm Vitals, TelePath, RainVision, SnowVision, FunnelPATH, CellPATH, HailZONE, GustZONE, MessoPATH, Always-On Training, Instant Mapping and WxPoint are either registered trademarks or trademarks of Weather Central LLC.

All other trademarks contained herein are the property of their respective owners.

SOURCE Weather Central, LLC

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