Swisscom Expands Deployment of MicroStrategy Business Intelligence Software for its Customer Care Service Division

Standardizes on MicroStrategy for Enterprise Reporting and Analytics

PR Newswire — August 11, 2010

MCLEAN, Va., Aug. 11 /PRNewswire-FirstCall/ — MicroStrategy? Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Swisscom has expanded its deployment of MicroStrategy for its Customer Care Service division. Swisscom is Switzerland’s leading telecommunications provider, with 5.7 million mobile customers and approximately 1.8 million broadband connections.

A MicroStrategy customer for more than three years, Swisscom uses MicroStrategy for reporting on and analyzing sales and performance of specific products and services. Since Swisscom consolidated its business units into one entity, Swisscom AG, the company decided to standardize on one BI platform. Following a detailed evaluation of BI providers, Swisscom selected MicroStrategy as its BI vendor for enterprise reporting. MicroStrategy was selected because of its ability to fulfill Swisscom’s requirements out-of-the-box, and its ad hoc reporting and user-friendly dashboard capabilities.

Swisscom’s Customer Care Service division offers its customers a central point of reference for services relating to the Swisscom portfolio. Swisscom plans to use MicroStrategy to enhance its customer service by providing managers and staff members with detailed insights into efficiency, allocation of resources, and other key metrics to ensure a high level of service for its customers.

Mr. Martin Henz, Head of Customer Process Analytics of Swisscom, said, “MicroStrategy’s BI software will help us to improve our customer support and service with enhanced analytical tools. This information will enable us to meet our customers’ needs more accurately and quickly.”

“We are pleased that Swisscom has selected MicroStrategy as its enterprise BI provider,” said Sanju Bansal, MicroStrategy COO. “MicroStrategy’s BI platform has the scalability and flexibility to analyze large volumes of data at the transactional level and provide Swisscom with valuable information that can improve business performance, operational efficiencies, and customer service.”

About Swisscom

Swisscom is Switzerland’s leading telecom provider, with 5.7 million mobile customers and around 1.8 million broadband connections. In the first quarter of 2010, the company’s 19,427 employees (full time equivalents) generated revenues of CHF 2,95 billion. Swisscom has a presence throughout Switzerland and offers a full range of products and services for mobile, landline and IP-based voice and data communication.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


Contact: Wende Cover MicroStrategy Incorporated 703-770-1646

SOURCE MicroStrategy Incorporated

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Company Codes: NASDAQ-NMS:MSTR



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