Diva Toolbox Radio: Viva la Value to Air Special ‘Savings in the City’ Segment Live From BlogHer 2010

Online Radio Show Airs Aug. 5 at 4 p.m. ET

PR Newswire — August 3, 2010

LIVONIA, Mich., Aug. 3 /PRNewswire/ –Redplum.com, one of the fastest growing online coupon, value lifestyle sites and a leading provider of deals and savings on brands consumers want most,announced today that Diva Toolbox Radio: Viva la Value, featuring Lisa Reynolds, RedPlum’s Mom Saver-in-chief, will host its August show on Thursday, Aug. 5 at 4 p.m. ET live from the Clinton Suite in the Hilton New York Hotel during BlogHer 2010 (www.blogher.com). The conference brings 2,400 bloggers together for hands-on learning, rich discussions and opportunities to network with their fellow bloggers. BlogHer conference representative Elisa Camahort Page will kick off the show with a brief welcome and introduction of the conference.

During this month’s show, Reynolds will be joined by expert savings bloggers including Heather Sokol of Inexpensively.com; Corrin Foster of BrokeAsASpoke.com; Toni Snearly of CheapOMcFrugalPants.com; Sara Hawkins, Saving for Someday.com and more. Reynolds will lead a panel discussion with Kate Arcieri, a lifestyle expert, and Editorial Director at www.redplum.com, focusing on savings advice and living the value lifestyle. Attendees to the live show will receive redplum.com bags filled with giveaways including a $25 gift card; giveaways and coupons from Tim Hortons and Payless ShoeSource; and more! Supplies are limited.

“I’m excited to do another live Viva la Value show on the road from a national blogger conference,” Reynolds said. “I truly enjoy visiting different cities and meeting people who love using coupons and getting great deals. I am looking forward to learning new tips from our blogger panel and to sharing my tips on living a value lifestyle on our special ‘Savings in the City’ segment.”

Sokol, an Indiana mom of three active girls, is the founder of Inexpensively.com who uses her knowledge of deals and savings to help her family and others lower their budgets without lowering their standards. Foster is a featured author for Texas Inexpensively who blogs about her quest to become debt free, writing about her daily spending habits, setting up an emergency fund, pumping up her 401 (k), and how she manages to save on everything from vacations to a house. Snearly, who calls herself Cheapo McFrugalpants, is a Regional Savings Contributor for Indiana Inexpensively and blogs about ways for shoppers to save more of their hard earned dollars stuffed in their pockets. Since she was a child, Hawkins, has made a list of all the things she wanted to do someday and she shares with her followers how she has made her wishes a reality with the savings she has achieved.

Viva la Value helps listeners achieve a value lifestyle that’s easy and enjoyable through practical savings tips, coupons and coupon codes.Shows will be archived on the site for later access. For more information, please visit www.redplum.com/vivalavalue.

Reynoldsisa busy working mom who lives and breathes the savings-oriented lifestyle she talks about on her radio show. When she’s not at work, Reynolds is cheering for her sons at flag football games, hosting dinner gatherings with friends and family, and actively participating in her church community. She is also an avid cook with a philosophy of keeping it simple – less than five ingredients or meals in less than 30 minutes. She lives with her husband and two sons in Northville, Michigan. Reynolds is frequently quoted in newspaper, magazine and blog articles, and has been featured in Better Homes & Gardens, Forbes, Family Circle,24/7 Moms Blog and more.

About RedPlum

RedPlum brings consumers relevant offers and good deals on the brands they want most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million shoppers in the mailbox, in the newspaper, in-store and online. At redplum.com, you will find one of the largest collections of printable coupons, coupon codes and savings tips along with the best deals and the sweetest coupons plus trends, tips and inside information on what to wear, buy and do right now. RedPlum is the consumer brand of Valassis, a Michigan-based company that has been delivering savings and value for nearly 40 years. Building upon our wish to help American families, we empower the public to take part in the effort to help safely recover missing children through our America’s Looking For Its Missing Children?program, which appears on our RedPlum products. For more information, visit http://www.redplum.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

About BlogHer

Reaching more than 20 million women each month (Nielsen Site Census, March 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal’s Peacock Equity Fund, and Azure Capital Partners.

SOURCE Valassis

Subject Codes: PC/t.100803123326317, PT/lang.en, PC/ticker, IN/ADV, IN/PUB, IN/HOU, IN/SMD, IN/MLM, IN/RAD, SU/WOM, RE/Michigan, RE/New_York, PC/priority.r, PC/category.f, PC/class.1238, PC/WAVO_….a., PC/APT_….a, PC/trade_a, PC/wavo5_a, PC/class.1037, PC/WAVO_x….., PC/APT_x…., PC/state_x, PC/wavo1_x, PC/class.1000, PC/WAVO_..b…, PC/APT_..b.., PC/circuit_b, PC/wavo3_b, PC/DataFeat_natl3, PC/port_32, PC/Billing_RWB, PC/Billing_TNW, PC/Billing_US1, PC/1stAcc_931350, PC/bureau_DE, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/contact, PC/website, PC/id_DE45070

Company Codes: VCI



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