AT&T Code Scanner, Free Mobile Application for Scanning Mobile Barcodes Now Available

Consumers Can Also Create Personal Mobile Barcodes with AT&T Create-a-Code

PR Newswire — August 2, 2010

DALLAS, Aug. 2 /PRNewswire-FirstCall/ — AT&T* is furthering its innovation with mobile barcodes with the availability of a free mobile application to read barcodes utilizing a variety of mobile devices across multiple platforms including Android(TM) and BlackBerry?.

Today’s announcement is the latest milestone in AT&T’s efforts to develop mobile barcodes into an effective direct response solution for brands and their consumers. To that end, the company is investing in AT&T Mobile Barcode Services, a suite of products and services that enables marketers to provide measurable experiences with their target audience, at the moment of interest.

AT&T Mobile Barcode Services include:

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