Press Release

Responds to Community Feedback as Members Continue to Grow (and Grow up)

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Stardoll Launches Site Redesign: Responds to Community Feedback as Members Continue to Grow (and Grow up)

PR Newswire — July 22, 2010

STOCKHOLM, July 22, 2010 /PRNewswire/ — Stardoll, the world’s largest virtual entertainment and social gaming site for teenagers interested in fame, fashion and friends, today announced a site redesign. The redesign project was initiated in response to the community’s demand for a more social and dynamic product, including a visual design that incorporates a clearer, crisper and more aspirational look and feel.

To view the Multimedia News Release, please click:


http://multivu.prnewswire.com/mnr/prne/stardoll/44189/

The new site design allows members a broader range of opportunities to be inspired, create richer content, and share those designs with the rest of the community more easily than ever before. Some of the changes include:

– Member Suites: more streamlined and main hub for all activity on Stardoll where members can shop, design & sell, create scenery, message friends and blog all without leaving the suite. – New Community area makes it easier to join a club, host a party or meet other Stardoll members – Spotlight: highlights the latest activities, contests and featured Stardoll member designs which are displayed on a rotating basis – Introduction of more social and dress-up games that earn Stardollars

Stardoll membership continues to grow (and grow up), with the average age of users rising from 13 years old in 2009 to 15 years old in 2010. Other increases in year-on- year growth include:


– Registered users have more than doubled from 35 to 68.7 million – Time spent on the site has increased from 13.3 to 17.05 minutes – Pageviews have increased 40% from 6.2m to 8.7m.

In addition, Stardoll’s ad business continues to outperform in key markets, including the U.S, Europe and Canada with global brands such as Unilever, P&G. Disney, Warner, Miss Sixty, Sony, Paramount, 20th Century Fox and Penguin Publishing. For the third year in a row, Stardoll has been selected as an AlwaysOn Global 250 winner 2010.

“We see our members spending more and more time on Stardoll and ‘growing up’ with the platform, said Mattias Miksche, CEO of Stardoll. “The redesign is a reflection of this, as we continue to develop a more mature and aspirational brand, that still allows the community to operate in a safe and private environment.”

More about Stardoll


Stardoll (http://www.stardoll.com/en/) is the world’s fastest growing virtual entertainment and social gaming destination for teenagers. It’s a virtual world where teens come together to create a “MeDoll” in their likeness, and express themselves through design, dress up and interacting with one another. Stardoll offers a fun-filled approach to fashion, celebrity and making friends. Drawing on a worldwide audience of girls, aged 9-17, the site offers an extensive collection of garments, home designs, and accessories and make up from a variety of real world and virtual brands.

Scandinavian-born Liisa who was inspired by a childhood passion for paper dolls founded Stardoll in 2004. Stardoll has doubled in growth over the past year to 69 million registered users, enabling young women to hone their fashion and style skills through hand-crafted fashions, fashion houses and over 800 celebrity dolls that are updated weekly.

For more information, contact:

Joan Lockwood, Marketing & PR Europe Stardoll Network Tel: +44-020-7292-7143 Email: joan@stardoll.com


SOURCE Stardoll.com

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