durex iphone app

A creative team of students from called V+A has created a Durex baby case, a fictitious iPhone app and was created for the Future Lions 2010 competition. The advertisement is for Durex, a condom manufacturer and the creative ad shows how to scare guys of having unsafe sex and than having a new born and than experiencing it through their iPhones.

This fictional iPhone app, if ever existed will work if rubbed on other iPhone device it will than let the owner of that iPhone to experience all those hard day and night work that  a man could have after having a baby. Watch the video below;

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