Channel 4 have launched 4mations.tv, a new video-sharing site aimed at bringing together the best animation from around the world.
4mations is a collaboration between Channel 4, Aardman Animations, Reality Digital and Lupus Films and has a strong focus on rewarding animators who upload their work – offering cash rewards of up to £1000 for popular content, competitions, opportunities to pitch for commissions, and even the potential to get on TV.
The 4mations website is based around a video-sharing platform, allowing users to upload, rate and comment on content. Additional functionality includes the “Thinks” application, that allows users to quickly and easily create their own personalized animations. Thinks has been developed by the guys behind the cult web-app – Fuzzwich.
The site was designed by Oscar-winning Aardman Animations (based in Bristol UK, and the brains behind Wallace and Gromit) and built by Reality Digital (based in San Francisco USA), and is based on Reality’s “Opus” video sharing platform.
4mations’ visual design is based around an iconic kitten-skull character called “General Tiddles”, created by designer Gavin Strange and the Aardman creative team.
4mations launches with a whole host of specially commissioned content from the UK animation community, including animated series, virals and games. The site launches with the series “Hate” – an animated spoof of celeb-magazine Heat – and the “General Tiddles” series.
Camilla Deakin, 4mations.tv’s Executive Producer, comments “4mations aims to be the animation sharing community. We built it so that people who like watching it can find it easily and people who enjoy making animation and showing it to other people have an easy and fun place to do just that. If you want to share your work, get feedback from a community of animators, or just look at some cool stuff, 4mations is for you.”
Jon Gisby, Channel 4’s Director of New Media and Technology, said “4mations will enable us to meet the needs of an audience that is increasingly online. It’s also the logical next step in working with the great creators of animation and we’re thrilled to provide an online home for such a vibrant community. This is another example of Channel 4 working with its partners to reinvent itself for a fully digital future”.