Session Brief:
MNC’s started their R&D centers way back in 1980s. Over the last
20 years, they have evolved from low cost centers to centers with focus
on innovation and top line revenue contribution to their parent company.
Emerging market growth and the innovation capabilities within these
centers has triggered the next phase of evolution. Employees within
the organizations are encouraged to understand customer pain areas and
conceptualize new products of global scale. The session will discuss
the opportunities and challenges in incubating new product businesses
within the India R&D centers.

Moderator: <>

Panelists:

Pari Natarajan , CEO
Zinnov

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Session Brief:
Over the years, we have seen many vibrant, new business models,
innovative ideas, product launches in different verticals emerging from
India. However, creating a software product is one part, but achieving
scale, delivering a complete solution to a large enterprise is a different
ball game altogether. The globally successful software companies recognize
the importance of SI companies in the value chain. This session will
explore in-depth, the critical role of SIs in the enterprise space,
from business process transformation, programme management, solution
architecting & integration across multiple software & service
providers, and so on…in short presenting a single face to a large
corporation. Enterprise software majors like Oracle, SAP to niche companies
like SAS have proven the model by selling hundreds & thousands of
Software Licenses partnering with Global & Local SIs. To summarize,
through this session make yourself aware of the network effect of partners
in the software business, critical, necessary & complimentary role
of System Integrators, and how it can translate into a win-win-win for
your product-the customer-and the SI partner.

Moderator: NRK
Raman, CEO Oracle FSS

Panelists:

Harsh Manglik,

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Session Brief:
Software-as-a-service (SaaS) business models are evolving rapidly across
the globe. Companies such as Microsoft, Google have made large bets
on cloud computing and SaaS platforms. India has also witnessed a growth
in SaaS over the last 18 months. This session will discuss the opportunities
for Indian companies as well as Entrepreneurs to leverage the SaaS Business
model to create profitable growth businesses from India. The session
will also help distill the hype from reality around SaaS business. Key
findings from the SaaS business transformation whitepaper will be presented
at the meeting. SaaS Whitepaper will focus on highlighting the emerging
transformational models and opportunities for Indian companies.

Moderator: Pari
Natarajan, CEO Zinnov

Panelists:

Kishore, CEO ImpelCRM

Venguswamy Rangaswamy,
Head of SMB business Tata Consultancy Services

Kiran Data, Webex

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Brief:

The idea of this session
is to inspire product companies to look at creative and innovative marketing
strategies that will help them achieve notoriety as far as their products
are concerned. Rather than just discuss the topics among a few people,
the idea would be to provoke a discussion by setting a context – painting
the landscape of India’s most successful product company – and then
having the participants deliberate among themselves in the light of
a pre-prepared (perhaps fictitious) case situation, followed by brief
presentations by various speakers from different perspectives – positioning,
channel management, promotion, online and finance.

Moderator:
Peter Yorke

Session Brief:
Telecom, especially mobile, is a unique vertical. It offers a domestic
market which is one of the largest in the world, and is also a world
leader in products, solutions, and evolution. And being the most competitive
in the world, very dynamic, innovative and willing to experiment with
new product deployments. Just the right ingredients for product companies
to find an anchor client in their home market, perfect the offering,
and even aspire to be a global leader. Mobile VAS companies, mobile
commerce companies, mobile advertising and marketing companies are mushrooming,
A few companies are also in the infrastructure space,like BSS products
and switches. Other companies are working on energy conservation and
rural focused products. The session explores some early success and
discusses some emerging trends as well as points out why it is still
an early stage market and hence a highly potential market for product
companies to focus on.

Moderator: Sanjiv
Mittal/Rajesh Jain

Panelists:

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Session Brief:
Indian IT/BPO industry has established itself as the outsourcing destination
of the world. Leading companies have made efforts to move up the value
chain, largely by increasing the scope of outsourcing. Over the past
few years, some Indian companies have taken the first steps towards
building direct-to-consumer offerings out of India. These companies
have combined the cost and skill advantages that India offers with understanding
of global consumers, and innovations in business models sales channels.
This session will discuss what is making these companies successful
and what will it take to make such companies truly scale

Moderator: Maya
Hari, Google

Panelist:

Pallav Nadhani, CEO
Fusionchart

K Ganesh, CEO Tutorvista

Udhay , iYogi

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Session Brief
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Moderator :
Bobby Mitra

Panelists:

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Session Brief:
This session will cover the following

• Impact of an Industry Ecosystem
  program – the case NASSCOM product connect
• Intel India Ecosystem as
  an example.
• ISV testimonials on Product
  connect
• Q&A

Moderator: Narendra
Bhandari

Panelist:

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Session Brief:
How are technology initiatives are enabling entrepreneurs to evolve
new approaches to serve highly underserved but potentially huge segments
in the Base of the Pyramid. India is leading the world with the cheapest
phone rates, truly innovative services like Justdial and financial products
that are bringing financial services to millions at the base of the
pyramid profitably.

Next wave of innovation
and application of technology likely in these markets as consumer goods,
Mobile telephony, pharmaceutical, Financial services, Insurance companies
and companies in many other sectors seek to address and get early-mover
advantage in these potentially enormous new markets.

Moderator:<>

Panelists:

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Session Brief:
The session will allow the platform providers – the telcos,
MFIs, government bodies and investors – that represent the channel
and capital for many of these opportunities, to give their perspective
on what services they are excited about and how smaller companies can
effectively engage with them. This session will also engage in a deep
discussion on what industry wide challenges we see and what industry
wide goals and policies initiatives we would like to see NASSCOM pursue.

Moderator:<>

Panelists:

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Brief
: Do you wish to build a team of hound dogs who will track down
customers? Or do you believe you can spread the fragrance of your brand
to attract your customers like honeybees? Or instead do you plan to
build the reach of a spider and catch the customer without chase or
lure? Whatever mix of these strategies you plan to use, the session
will review the channels you can use effectively.

Format:

• 30 minutes: presentations
• 30 minutes: Q&A, answered
  by panel
• 60 minutes: 3 companies,
  case studies, review and comments by panel

Initial
Presenters that will share their learnings

• Druvaa
• Brainmatics
• Interactive Avenues
• Denave
• A VC

Session Brief:
Today Most Indian ISVs are making products Banking, Retail, Telecom,
Govt, Manufacturing and other sectors with focus of Web, BI and other
solutions.

The key challenges
faced by Large Indian ISVs are in the form of

* Innovation Readiness
(technology and business)

* Lack of specialized
and qualified talent

* Breaking into new
territories to hedge the risk of dependency on single market

This panel session
is meant to inspire attendees by hearing to insightful experiences from
Industry thought leaders who challenged themselves and conventional
approaches, to ensure their companies are ready to adapt and re-engineer
company’s business at the optimal pace to remain competitive.

Moderator: Rajiv
Narang, Erehwon Consulting

Panelist :

Subhash Menon , CEO
Subex

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Session Brief:
There are several ways of building companies and there are several ways
of funding them. Venture Funding can rapidly unlock the innate potential
of your start up if the right elements are in place. Some start-ups
boot-strap and are better suited to grow organically. You have to choose
which path you have to take, if you have the right elements and if you
ready.

Moderator: Naeem
Zafar,

Panelists:

Samir Kumar , Managing
Partner Inventus Capital,

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Brief
: It is said that the Pandavas gained against the Kauravas thanks
in no small part to the timely and insightful inputs from Krishna ,
perhaps the earliest example of a successful advisor to a smaller team
of combatants! But that was then. Today’s small and young teams are
no less determined to win. But all too often flounder or stagnate. Why?
Is it the apparent lack of capital alone as most entrepreneurs seem
to think? Or is it the advice and insights about fund-raising, managing
people, finance, customers, partners and growth? About sales, marketing,
operations, processes and financial discipline? India ’s entrepreneurial
world today has many successful executives, entrepreneurs, investors
and organizations that could provide great advice to younger entrepreneurs
and companies. Yet the handshake between companies and advisors isn’t
quite taking place. The session is therefore aimed at providing advice
on advisors!

• Are advisors really useful
  in today’s scenario?
• Why aren’t younger companies
  seeking out advisors and mentors? What are their fears and concerns?
• Are there really advisors
  and mentors out there? Where to find them? What kind of mentors should
  companies be looking for? How many?
• What kind of arrangement
  should one strike with the advisor/mentor?
• What kind of a relationship
  should exist?

Brief
: Building a globally successful product in India still continues
to be a challenge. In recent years several organizations have come up
that are attempting to enable the new startups and entrepreneurs meet
this challenge. This session will bring together these organizations
and help create a mental map of what support an entrepreneur can expect
in India. This panel would discuss why new startups are not springing
up as much as one would expect given the size of the industry. Discuss
the impediments faced during ideating and in starting up, and what enablers
may help. Discuss what Nasscom and similar industry organizations can
do to promote and amplify the startup support ecosystem.

Format:
A town hall kind of discussion with a strong anchor.

Moderator: Sanjay Anandraman
, Jumpstartup

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There would be CIO panel which would
ask questions to the companies.

Altogether this session will have around
12 companies which will get an opportunity to showcase their products.
The presentation slot will come for free given their pre-qualified nomination
(from EMERGE 50, Proto, Headstart, Tata NEN, IT Innovators etc)

Additionally a startup-showcase area
in the Expo will also be provided for day long continuos display/demo.

Format: 6 minute presentation
& 4 minute Q&A | Proposed Short-listed Companies for showcase:

EMERGE 50

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IT Innovators

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TATA NEN

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Headstart

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Misc

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There would be CIO panel which would
ask questions to the companies.

Altogether this session will have around
12 companies which will get an opportunity to showcase their products.
The presentation slot will come for free given their pre-qualified nomination
(from EMERGE 50, Proto, Headstart, Tata NEN, IT Innovators etc)

Additionally a startup-showcase area
in the Expo will also be provided for day long continuos display/demo.

Format: 6 minute presentation
& 4 minute Q&A | Proposed Short-listed Companies for showcase:

EMERGE 50

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IT Innovators

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TATA NEN

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Headstart

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Misc

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• Freshers need too much training
• People with experience expect
  higher salary
• People do not yet grasp
  the value of equity
• People have incorrect notions
  of what it means to work in a start up
• Start ups do not know how
  to structure their pay packages
• Start ups are not sure when
  to take a bet on people who do not have the necessary skills
• Start ups not sure when
  to go ahead and pay the right employees
• Start ups do not do a very
  good job on selling their idea to potential employees and are not aware
  of how to do so without giving up too much detail

This session would aim to address
many of the above issues.

The goal of this session is

• To provide An overview of
  start up life, for employees who are still evaluating if they want to
  be in a start up
• To showcase the opportunity
  for employees to evaluate some of the start ups
• Discuss Opportunity for
  start ups to start reaching out to potential employees
• Create awareness among startups
  on best practices in recruiting

Format
/Structure :

• Startup life overview done
  through case studies, cover pros and cons, expose myths, cover best
  practices for startups on interviewing, looking for talent and structuring
  pay packages
• Interview workshops, Pick
  a hypothetical product. Have multiple interview tables, and allow participants
  to watch different tables, based on their interest. Publish details
  of the startups participating, along with details of the start ups,
  so that potential employees could focus on the right group. Each group
  interviews for a different function Each group could pretend to be a
  start up at a different stage, so that potential employees understand
  what to look for in a start up at each stage
• Wrap up: Follow up with few
  of the groups presenting key takeaways of their group
• Announcements on follow
  up events where people can get specific information.