Session Brief: MNC’s started their R&D centers way back in 1980s. Over the last 20 years, they have evolved from low cost centers to centers with focus on innovation and top line revenue contribution to their parent company. Emerging market growth and the innovation capabilities within these centers has triggered the next phase of evolution. Employees within the organizations are encouraged to understand customer pain areas and conceptualize new products of global scale. The session will discuss the opportunities and challenges in incubating new product businesses within the India R&D centers.

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Panelists:

Pari Natarajan , CEO Zinnov

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Session Brief: Over the years, we have seen many vibrant, new business models, innovative ideas, product launches in different verticals emerging from India. However, creating a software product is one part, but achieving scale, delivering a complete solution to a large enterprise is a different ball game altogether. The globally successful software companies recognize the importance of SI companies in the value chain. This session will explore in-depth, the critical role of SIs in the enterprise space, from business process transformation, programme management, solution architecting & integration across multiple software & service providers, and so on…in short presenting a single face to a large corporation. Enterprise software majors like Oracle, SAP to niche companies like SAS have proven the model by selling hundreds & thousands of Software Licenses partnering with Global & Local SIs. To summarize, through this session make yourself aware of the network effect of partners in the software business, critical, necessary & complimentary role of System Integrators, and how it can translate into a win-win-win for your product-the customer-and the SI partner.

Moderator: NRK Raman, CEO Oracle FSS

Panelists:

Harsh Manglik,

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Session Brief: Software-as-a-service (SaaS) business models are evolving rapidly across the globe. Companies such as Microsoft, Google have made large bets on cloud computing and SaaS platforms. India has also witnessed a growth in SaaS over the last 18 months. This session will discuss the opportunities for Indian companies as well as Entrepreneurs to leverage the SaaS Business model to create profitable growth businesses from India. The session will also help distill the hype from reality around SaaS business. Key findings from the SaaS business transformation whitepaper will be presented at the meeting. SaaS Whitepaper will focus on highlighting the emerging transformational models and opportunities for Indian companies.

Moderator: Pari Natarajan, CEO Zinnov

Panelists:

Kishore, CEO ImpelCRM

Venguswamy Rangaswamy, Head of SMB business Tata Consultancy Services

Kiran Data, Webex

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Brief:

The idea of this session is to inspire product companies to look at creative and innovative marketing strategies that will help them achieve notoriety as far as their products are concerned. Rather than just discuss the topics among a few people, the idea would be to provoke a discussion by setting a context – painting the landscape of India’s most successful product company – and then having the participants deliberate among themselves in the light of a pre-prepared (perhaps fictitious) case situation, followed by brief presentations by various speakers from different perspectives – positioning, channel management, promotion, online and finance.

Moderator: Peter Yorke

Session Brief: Telecom, especially mobile, is a unique vertical. It offers a domestic market which is one of the largest in the world, and is also a world leader in products, solutions, and evolution. And being the most competitive in the world, very dynamic, innovative and willing to experiment with new product deployments. Just the right ingredients for product companies to find an anchor client in their home market, perfect the offering, and even aspire to be a global leader. Mobile VAS companies, mobile commerce companies, mobile advertising and marketing companies are mushrooming, A few companies are also in the infrastructure space,like BSS products and switches. Other companies are working on energy conservation and rural focused products. The session explores some early success and discusses some emerging trends as well as points out why it is still an early stage market and hence a highly potential market for product companies to focus on.

Moderator: Sanjiv Mittal/Rajesh Jain

Panelists:

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Session Brief: Indian IT/BPO industry has established itself as the outsourcing destination of the world. Leading companies have made efforts to move up the value chain, largely by increasing the scope of outsourcing. Over the past few years, some Indian companies have taken the first steps towards building direct-to-consumer offerings out of India. These companies have combined the cost and skill advantages that India offers with understanding of global consumers, and innovations in business models sales channels. This session will discuss what is making these companies successful and what will it take to make such companies truly scale

Moderator: Maya Hari, Google

Panelist:

Pallav Nadhani, CEO Fusionchart

K Ganesh, CEO Tutorvista

Udhay , iYogi

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Moderator : Bobby Mitra

Panelists:

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Session Brief: This session will cover the following

• Impact of an Industry Ecosystem program – the case NASSCOM product connect
• Intel India Ecosystem as an example.
• ISV testimonials on Product connect
• Q&A

Moderator: Narendra Bhandari

Panelist:

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Session Brief: How are technology initiatives are enabling entrepreneurs to evolve new approaches to serve highly underserved but potentially huge segments in the Base of the Pyramid. India is leading the world with the cheapest phone rates, truly innovative services like Justdial and financial products that are bringing financial services to millions at the base of the pyramid profitably.

Next wave of innovation and application of technology likely in these markets as consumer goods, Mobile telephony, pharmaceutical, Financial services, Insurance companies and companies in many other sectors seek to address and get early-mover advantage in these potentially enormous new markets.

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Session Brief: The session will allow the platform providers – the telcos, MFIs, government bodies and investors – that represent the channel and capital for many of these opportunities, to give their perspective on what services they are excited about and how smaller companies can effectively engage with them. This session will also engage in a deep discussion on what industry wide challenges we see and what industry wide goals and policies initiatives we would like to see NASSCOM pursue.

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Brief : Do you wish to build a team of hound dogs who will track down customers? Or do you believe you can spread the fragrance of your brand to attract your customers like honeybees? Or instead do you plan to build the reach of a spider and catch the customer without chase or lure? Whatever mix of these strategies you plan to use, the session will review the channels you can use effectively.

Format:

• 30 minutes: presentations
• 30 minutes: Q&A, answered by panel
• 60 minutes: 3 companies, case studies, review and comments by panel

Initial Presenters that will share their learnings

• Druvaa
• Brainmatics
• Interactive Avenues
• Denave
• A VC

Session Brief: Today Most Indian ISVs are making products Banking, Retail, Telecom, Govt, Manufacturing and other sectors with focus of Web, BI and other solutions.

The key challenges faced by Large Indian ISVs are in the form of

* Innovation Readiness (technology and business)

* Lack of specialized and qualified talent

* Breaking into new territories to hedge the risk of dependency on single market

This panel session is meant to inspire attendees by hearing to insightful experiences from Industry thought leaders who challenged themselves and conventional approaches, to ensure their companies are ready to adapt and re-engineer company's business at the optimal pace to remain competitive.

Moderator: Rajiv Narang, Erehwon Consulting

Panelist :

Subhash Menon , CEO Subex

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Session Brief: There are several ways of building companies and there are several ways of funding them. Venture Funding can rapidly unlock the innate potential of your start up if the right elements are in place. Some start-ups boot-strap and are better suited to grow organically. You have to choose which path you have to take, if you have the right elements and if you ready.

Moderator: Naeem Zafar,

Panelists:

Samir Kumar , Managing Partner Inventus Capital,

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• Are advisors really useful in today’s scenario?
• Why aren’t younger companies seeking out advisors and mentors? What are their fears and concerns?
• Are there really advisors and mentors out there? Where to find them? What kind of mentors should companies be looking for? How many?
• What kind of arrangement should one strike with the advisor/mentor?
• What kind of a relationship should exist?

• Freshers need too much training
• People with experience expect higher salary
• People do not yet grasp the value of equity
• People have incorrect notions of what it means to work in a start up
• Start ups do not know how to structure their pay packages
• Start ups are not sure when to take a bet on people who do not have the necessary skills
• Start ups not sure when to go ahead and pay the right employees
• Start ups do not do a very good job on selling their idea to potential employees and are not aware of how to do so without giving up too much detail

• To provide An overview of start up life, for employees who are still evaluating if they want to be in a start up
• To showcase the opportunity for employees to evaluate some of the start ups
• Discuss Opportunity for start ups to start reaching out to potential employees
• Create awareness among startups on best practices in recruiting

• Startup life overview done through case studies, cover pros and cons, expose myths, cover best practices for startups on interviewing, looking for talent and structuring pay packages
• Interview workshops, Pick a hypothetical product. Have multiple interview tables, and allow participants to watch different tables, based on their interest. Publish details of the startups participating, along with details of the start ups, so that potential employees could focus on the right group. Each group interviews for a different function Each group could pretend to be a start up at a different stage, so that potential employees understand what to look for in a start up at each stage
• Wrap up: Follow up with few of the groups presenting key takeaways of their group
• Announcements on follow up events where people can get specific information.