Followed by IRCTC portal, MakeMyTrip is the second most visited travel site in India in terms of unique visitors and showed 39% growth in its unique visitors traffic from home/ office locations followed by Yatra.com as 3rd on the list as per Comscore media metrix report. The report clearly states the consumer behavior and market condition of Travel related portals and offering in India that seems to be flourishing but with due trust within consumers. Below are some interesting findings for online travel niche;

1. Traffic to the Travel category sites/portal grew to 14 million+ visitors in April, i.e. 50% growth from the previous year
2. Travel sites now attract more than one-third (37%) of India’s total Internet population
3. Indians are more cost-conscious consumer in the world and do deliberate decisions when it comes to spending online over travel sites. (as per average time spent on travel site per visit)
4. India ranked second among all countries, behind only the United Kingdom, in terms of the average time spent per visitor in the category.

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IndianWeb2.com: Indian Web 2.0, Technology Startups, News and Reviews

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Wayn.com has joined hand with Percept Knorigin to pave the way to Indian online market. Together they see Indian travel sector as huge opportunity to invest in and with social media and social networking catching up in India, it will surely provide them opportunity to find and generate value from this social networking phenomena driven traffic.

Wayn.com would indeed be new kind of experience for Indian consumers from keeping in touch with your relatives while you travel, using SMS, other easy messaging features of site, letting other inform your whereabout.

Recently Wayn released a free service – Wayn Flight (beta), to search 100+ travel sites and find best offers and compare prices of flights, free of charge.

With MakeMyTrip.com, Yatra.com already in online travel sector in India and have strict travel portal model lets hope Indian consumer will find Interactivity in new travel website that provide social networking along with usual flights info and travel guide.

As claimed by Wayn.com, the site presently has 8 billion membership compared to mere 45,000 users in March 2005 and its presence in 220 countries. Wayn recently grabbed a funding of $11 million from a British venture capital firm in November 2006.

Related – ApnaCircle.com – Social & Professional Network via ‘Hotmail’ Creator

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IndianWeb2.com: Indian Web 2.0, Technology Startups, News and Reviews

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